OYO Makes Big Splash with First Luxury Hotel in Dubai

OYO Raises the Bar in Dubai with First Luxury Offering

OYO, a global hospitality technology firm, has announced the opening of Palette Royal Reflections Hotel and Spa, its first luxury hotel in Dubai. Built in 2014, it has 100 rooms to ensure guest comfort. The hotel is located in Dubai's Al Jaddaf district and offers views of the Burj Khalifa. It is located on the banks of the famous Dubai Creek, providing tourists with waterfront views.

The project is part of OYO's ongoing efforts to expand its luxury property portfolio globally, including in the Middle East. OYO has nearly 700 properties in the UAE, with more than 200 in Dubai alone. Palette Royal Reflections Hotel and Spa plans to offer specific packages and services to Indian travellers, such as authentic Indian cuisine and traditional Indian hospitality, and aid with travel arrangements and sightseeing tours.

According to OYO's internal reports, the number of Indian tourists is predicted to increase dramatically in 2024 after Dubai modified its visa requirements. OYO anticipates more than 1 lakh Indian tourists visiting Dubai this year. Dubai has long been a popular destination for Indian tourists due to its luxurious shopping, magnificent architecture, and active culture. The unveiling comes as the emirate prepares to welcome a record number of Indian tourists in 2024. India placed first in terms of passenger numbers, with 11.9 million visitors to Dubai in 2023, followed by Saudi Arabia (6.7 million) and the United Kingdom (5.9 million).

Nitin Gupta, Business Head, OYO Middle East, commented on the development, saying, "The combination of rising affluence, Dubai's perception as a luxury destination, and Indian tourists' desire for exclusive experiences is expected to drive demand for premium hotels in Dubai." We have seen an increase in the number of Indian tourists looking for luxury accommodations in the region. With this effort, OYO intends to address the needs of travellers visiting Dubai."