Marriott International Gears Up for First-Ever NFL Season in Brazil

Courtyard by Marriott and Marriott Bonvoy are celebrating 14 years of official partnership with the National Football League with Fan Activations in São Paulo, Brazil, aiming to showcase American football to the local audience and celebrate the first-ever regular season game in Brazil, as part of the league’s 2024 International Games.

American Football Fandom in São Paulo

The activations will commence with a Kicking Challenge, this event brings the heart of American football to São Paulo, inviting local fans to test their skills in kicking a field goal which is quite different than scoring a soccer goal. In a city filled with futebol talent, Courtyard by Marriott and Marriott Bonvoy are flipping the script and challenging fans to kick an extra point - an achievement equivalent to a 33-yard or 30-meter field goal.

Courtyard by Marriott and Marriott Bonvoy will host the Tailgate Experience, the first American Football tailgate at Arena Renaissance in downtown São Paulo. This American pregame tradition will feature American cuisine like burgers and chicken wings, and activities from cornhole to throwing the perfect spiral and football pong — providing a taste of the US pregame excitement for traveling fans and Brazilian locals alike.

With a surprise appearance from NFL Legend Jordy Nelson, fans will have the opportunity to win tickets to the exclusive Tailgate Experience, the first-ever pregame tailgate party held in the city, and to Super Bowl LIX at Caesars Superdome, in New Orleans on February 9, 2025. The Kicking Challenge is located at Ibirapuera Park, across from Monumento as Bandeiras at R. Manuel da Nóbrega, 1745 - Jardins from September 3–5, 2024, from 11 AM to 5 PM.

Statement

“GAME ON! We are excited to celebrate the first-ever regular-season NFL game in South America. For years we have been the official hotel and hotel loyalty program of the NFL, unlocking experiences and passion for the game for fans anywhere in the world, and being able to cross cultures in such an important market as Brazil fills us with great pride," said Brian King, president, Caribbean and Latin America for Marriott International. “Marriott Bonvoy Moments™ continues redefining how our members access unique experiences around the globe, and Brazil is certainly a destination worth discovering."  

Marriott Bonvoy Moments will kick off this experience with a pregame tailgate party alongside other Marriott Bonvoy members. Then, they will head to the Corinthians Arena to watch the Green Bay Packers and Philadelphia Eagles warm up. During the game, members will enjoy an experience with views and will top things off with a 2-night stay at the Renaissance São Paulo Hotel.