Centara Hotels & L'Oréal Join Forces for Unique Customer Experiences

Centara Hotels & Resorts has announced a partnership with L’Oréal Groupe in Thailand, a beauty and cosmetics company. This new collaboration brings together two major brands to deliver benefits and experiences for their shared customer base, extending beyond exceptional products to moments.

Centara-L’Oréal Partnership

The partnership kicked off with the "Beauty Duo" digital marketing campaign. This initiative, running for a limited period, offered customers the opportunity to either savor an afternoon tea set at Centara hotels or win a stay at Centara Grand Hotel Osaka. This campaign served as a launchpad for future collaborations, embodying L’Oréal’s commitment to creating moments of joy that complement the dedication to quality beauty products. Building on the success of this campaign, both companies are dedicated to exploring new avenues to enhance customer experiences across Centara’s six hotel brands and over 10 world-renowned beauty players under L’Oréal Groupe in Thailand.

Celebrating Partnership

“We are excited to announce our partnership with L'Oréal Groupe in Thailand, a collaboration that will pave the way for innovative guest experiences, rewards programmes, and exclusive product offerings. We look forward to working closely with the L'Oréal team to explore new opportunities that will bring even more value and benefits to our customers in the future,” said Tom Thrussell, vice president - Brand, Marketing & Digital at Centara Hotels & Resorts.

"Centara Hotels & Resorts is an ideal partner for L'Oréal Groupe in Thailand. This collaboration allows us to share our passion for creating beauty that moves the world, going beyond simply offering great products to curating holistic experiences for our valued customers. This is just the beginning as we leverage our combined expertise and brand power to deliver exceptional value for our customers and explore new opportunities to further expand our offerings together," said Yada Sarttarasathit, chief digital & marketing officer of L'Oréal Groupe in Thailand.

This is the latest in a series of collaborations for Centara Hotels & Resorts, following alignments with major brands like Thai Airways, Singapore Airlines, Build-A-Bear, TrueDtac, and Mastercard. It further solidifies the hotel group's reputation for partnerships that enhance customer experiences and deliver added value. Moving forward, Centara Hotels & Resorts and L'Oréal Groupe in Thailand will work closely to provide personalised services and campaigns for their customers. Both companies are excited by the immense potential of this partnership and invite customers to stay tuned for more unique offerings on the horizon.