Anantara Launches Anantara Concorso Roma, a New Car Concours

Anantara Hotels & Resorts has announced the inaugural Anantara Concorso Roma presented by UBS, a collector car concours set against the backdrop of Rome. In a celebration of La Dolce Vita, the event promises Italian design, hospitality and lifestyle hosted between April 24-27, 2025.

This three-day homage to Italian automotive craftsmanship and heritage will bring together fifty of the rarest Italian automobiles, many from private collections. Uniquely, Anantara Concorso Roma will feature only Italian cars including iconic Italian-born marques such as Alfa Romeo, Bugatti, Ferrari, Lancia, Lamborghini, Maserati and Pagani, guests can expect to see rare gems from the pioneering days to the modern era of early supercars. The cars will be presented to a panel of international judges assembled by concours grandee Dott. Adolfo Orsi Jr. and celebrated Concours director, Jeremy Jackson-Sytner. The event promises to pay tribute to Rome and its residents through its reverence of all things Made in Italy, including Italian cuisine, craftmanship, design, and luxury lifestyle showcased to a global stage. In addition, its organisers aim to curate what will be a line-up of the very best Italian automotive masterpieces ever assembled in one place, spectacularly displayed across multiple iconic locations in the city.

Centred around the palatial Piazza della Repubblica in the heart of the city, Anantara Palazzo Naiadi Rome Hotel occupies a 19th century marble palace built over the ruins of the famous Diocletian Thermal Baths dating from AD 298 and overlooking the Fountain of the Naiads. Its semi-circular design is reminiscent of an amphitheatre and combined with its magnificent neoclassical portico makes for a breathtaking backdrop to the inaugural Anantara Concorso Roma.

Statements

“Rome is enjoying a renaissance, making it the perfect moment for Anantara to shift the gears and launch a prestigious concours event for the capital,” said William Heinecke, founder and chairman of Minor International, Anantara’s parent company, and a long-time historic car enthusiast. “I am confident that with support of our esteemed partners, we will successfully establish Anantara Concorso Roma as a pre-eminent annual international automobile event.”

"UBS is proud to be the official sponsor of the inaugural Anantara Concorso Roma, the latest addition to our exclusive program of classic car events,” said Benjamin Cavalli, head of Global Wealth Management Strategic Clients at UBS. “This new partnership embodies the spirit of precision and craft we aspire to as a firm. We look forward to celebrating our passion for automotive excellence in April 2025 amidst the historic beauty of Rome."

Concours participants and car enthusiasts who wish to place themselves in the very heart of the action can book exclusive packages for two people that include VVIP weekend tickets, a stay at Anantara Palazzo Naiadi Rome Hotel, dining experiences, and access to the event. Day passes starting from 200 EUR will also be available as well as weekend passes with and without accommodation.