Accor to Open New Mövenpick Hotel in Armenia

Accor has announced the signing of an agreement with 4A Capital LLC to open a new Mövenpick hotel in Armenia. Located in Tsaghkadzor, the country’s most popular ski and resort town, the 198-room newly constructed hotel, Mövenpick Resort Tsaghkadzor, is expected to open in 2026. Guests will enjoy Swiss hospitality, food and beverage concepts, and access to rewards through the global loyalty programme, ALL - Accor Live Limitless.

Statements

Alexis Delaroff, chief operating officer of Accor New East Europe, commented: ”Armenia offers rich culture, stunning nature and world-class hospitality, which makes it the perfect destination to expand our Mövenpick brand, as it continues to make impressive strides in the wider region. This latest addition reaffirms our commitment to expanding in Armenia and highlighting its full potential to travellers around the world.”

Davit Sokhakyan, owner of 4A Capital LLC, added: “The signing of Mövenpick Resort Tsaghkadzor represent a significant milestone for us as we enter the hospitality market, but also a great opportunity to share experiences and synergies with a renowned international hotel partner like Accor. The new hotel will feature an elegant design and an excellent range of services to surprise and delight every guest. Not only this project will create new jobs in the local community, but will also foster new investments into the Armenian real estate market through a bespoke investment proposition, while also delivering new standards in the Armenian tourism industry.”

Thanks to its location in the heart of Armenia's most popular ski and health resorts, the new hotel will become a focal point for tourists and residents. Situated at 52 Saralanj street, the hotel will be a seven-minute drive from Tsaghkadzor Ski Resort, which offers 15 pistes and five ski lifts to sports enthusiasts of all levels. Mövenpick Resort Tsaghkadzor will be located within walking distance from the famous medieval Kecharis Monastery, and only a 40-minute drive away from the capital city of Yerevan.

The hotel will offer rooms of various categories, including standard double rooms and suites, designed and inspired by Mövenpick’s Swiss heritage. Facilities will include a restaurant, a lobby bar, and rooftop lounge with mountains views. Guests will be able to enjoy the Mövenpick's renowned Swiss ice cream, chocolate treats and homemade sweets during the daily signature Chocolate Hour in the hotel lobby. The hotel will also feature a swimming pool, a spa centre offering an array of programmes for body relaxation and mental wellbeing, and a modern fitness centre. For business meetings and special events, Mövenpick Resort Tsaghkadzor will feature several conference facilities.

Mövenpick Hotels & Resorts is present in 38 countries with over 125 hotels. The network continues to expand, with over 80 committed projects set to debut over the coming years. Mövenpick is a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty programme providing access to a wide variety of rewards, services, and experiences.