Hilton Teams Up with Big Ten Conference

Hilton & Big Ten

The Big Ten Conference and Big Ten Network (BTN) have announced a multiyear partnership with Hilton as the conference’s Official Hotel Partner. Hilton will be the presenting sponsor of all Saturday primetime Big Ten football games on BTN. As part of the partnership, the Big Ten Conference will access discounted room rates at Hilton properties throughout the year for employees, student-athletes, and team personnel for more than 4,000 Big Ten events across the network and conference.

The partnership will offer Hilton Honors members exclusive access to premium tickets, on-field experiences, and other unique Big Ten experiences through the Hilton Honors Experiences platform. In addition, the partnership will collaborate with the Big Ten Conference on an annual community and impact initiative.

“Drawing from our rich history of providing Hilton’s renowned hospitality to both top athletes and fans, this partnership reaffirms our dedication to offering outstanding accommodations in the world of sports,” said Mark Weinstein, Chief Marketing Officer of Hilton. 

“We recognize the significance of having a reliable and comfortable stay during a bustling sports season, and our brands, such as Hampton by Hilton, Hilton Garden Inn, and Graduate by Hilton, among others, ensure that our guests are ready for the game, whether they’re on the field or in the stands. We are excited to host The Big Ten Conference and Big Ten Network at our properties, providing unique experiences for our Hilton Honors members and creating memorable stays throughout this season and beyond.”

Hilton will also have a media presence on the Big Ten Network, in-arena signage at Big Ten Championship events, and digital assets on streaming and social platforms across the conference and network.

“We are excited to collaborate with Hilton as they become the official hotel partner of the Big Ten Conference,” said Kerry Kenny, Chief Operating Officer of the Big Ten Conference. “Their portfolio of hotels across the country is well-suited to meet the travel needs of our student-athletes, coaches, and fans in this first year of our expanded footprint.”

“With an 18-team league and primetime football scheduled for BTN’s first three weeks, including Oregon’s season opener, Hilton joins us at an exciting time as we partner in delivering memorable moments for Big Ten fans from coast to coast,” said BTN President François McGillicuddy.