McLaren Racing Adventure with Hilton
To celebrate 20 years of partnership, Hilton and McLaren Racing are launching the “Stay Like McLaren Racing” suite in London. This unique experience blends hospitality with the excitement of the pit lane. Race fans can now book their dream stay at The Trafalgar St. James London, Curio Collection by Hilton, from July 8 to 20, 2025. This exclusive offer coincides perfectly with the Formula 1 British Grand Prix at Silverstone.
Hilton has launched the “Stay Like McLaren Racing” suite as part of its “It Matters Where You Stay” campaign. This suite, created with the McLaren Formula 1 Team, lets guests enjoy a special stay inspired by Hilton’s hospitality for the team over the past 20 years at race locations around the world.
Guests enter through a distinct papaya-coloured door and experience the excitement of race weekend with the famous motorsports team. The suite features a hub with McLaren F1 Team memorabilia, twin racing simulators, a pit wall showing race day content, an in-room bar, and morning smoothie deliveries.
Every detail in the limited-edition suite is designed to help fans recharge like the pros, from performance-driven fuel to restorative rest amenities. Fans have the opportunity to stay in this unique suite from July 8-20, 2025. They can book directly at hilton.com/StayLikeMcLaren. Additionally, Hilton Honours members can use their Points to bid for stays in the “Stay Like McLaren Racing” suite on select dates. Further McLaren Racing experiences will also be available on the Hilton Honours Experiences platform.
The Trafalgar St. James London, part of the Curio Collection by Hilton, is centrally located just steps away from McLaren Racing Live: London, which takes place in Trafalgar Square on July 2-3, 2025. This event is a fantastic opportunity for fans to experience the excitement of McLaren before the Silverstone race weekend.
“As McLaren F1 Team’s longest-standing partner, it has been an honor to stand by the team for 20 years – by not only being a home away from home when the team is on the road but also to create unique, money-can’t-buy experiences for our most loyal guests and fans,” said Mark Weinstein, Chief Marketing Officer, Hilton.
“From our trackside hotels like Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels across the world where the team and fans stay for race weekend, we’re proud to deliver exceptional stay experiences for the McLaren team, and we’re excited to partner on this supercharged stay experience for fans looking to stay like a winner and experience the fandom like never before.”
“Great partners enable the team’s performance on, and off the track, and we are committed to making sure our fans are engaged and excited about what McLaren is doing,” said Louise McEwen, Chief Marketing Officer, McLaren Racing.
“For 20 years, we’ve worked with Hilton to both power meaningful experiences that deepen our fans’ engagement with what we do and ensure our team can recharge and get that crucial good night’s sleep before race day. We’re so proud of the partnership we’ve built together and invite fans to celebrate with us with the ‘Stay Like McLaren Racing’ suite and fan experiences we’ve created together this year.”
Through unique partnerships with brands like the McLaren F1 Team, Hilton Honours members gain access to exclusive experiences that offer moments and opportunities via the Hilton Honours Experiences platform. To enhance the experience for fans and guests, Hilton and McLaren Racing have collaborated on a series of fan activations and events surrounding the British Grand Prix in the UK, from London to Silverstone, which include:
- Exclusive Rooftop Lunch at The Trafalgar St. James London, Curio Collection by Hilton’s iconic rooftop restaurant: On July 2, 2025, fans can refuel at a pop-up McLaren-inspired pit stop, offering an elevated chef-curated tasting experience, combining racing precision with culinary expertise. Hilton Honours members can bid Points to access this experience on the Hilton Honours Experiences platform from now until June 27, 2025.
- Enjoy the ultimate fan experience with a themed experience and suite: Cheer on the team at their home race via a live in-room broadcast of the race while setting the fastest lap on the simulator and indulging in bespoke cocktails and expertly crafted dishes. Paired with a two-night stay in the suite from July 6-8, 2025, and an F1-themed experience on July 7, Hilton Honours members can bid Points to access this experience on the Hilton Honours Experiences platform from now until June 20, 2025.
- Reset for the weekend with an exclusive evening at The Rooftop: With the backdrop of the iconic London skyline, guests can enjoy an evening reception paired with live music and entertainment to celebrate Hilton’s milestone partnership with the McLaren F1 Team. Hilton Honours members can bid Points to access this experience on the Hilton Honours Experiences platform from now until June 27, 2025.
- Silverstone Rooftop Experience at the British Grand Prix, Friday Practice with Hotel Stay: Fans can also experience the fandom trackside by bidding on a chance to attend Friday’s Practice sessions at the exclusive Hilton Garden Inn Silverstone Rooftop, with prime views of all the track action and a one-night stay at Spark by Hilton Luton on Friday, July 4, 2025. Bidding is available from now until June 27, 2025.
Hilton has launched a new suite as part of its “Stay Like” program. This program lets guests stay in themed suites inspired by their favourite pop culture icons. Some past suites include the ‘Stay Like’ Wicked suite at New York Hilton Midtown and the “Stay Like an Infinite Icon” suite at The Beverly Hilton.
Reservations for the “Stay Like McLaren Racing” suite will be available for booking starting at 1:00 p.m. BST / 8:00 a.m. EST on June 5, 2025, with stays running from July 8 to July 20, 2025.
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