Choice Hotels Announces Entry into Africa with Three New Properties in Kenya
Choice Hotels International has revealed its plans to expand into the African market by signing agreements for three franchised properties in Kenya, which are expected to open in early 2026. Additionally, the company has established a master development agreement that outlines its intention to develop at least 15 additional properties across sub-Saharan and southern Africa by 2030.
The Kenya portfolio will feature an Ascend Collection property located in the Maasai Mara National Reserve, providing boutique, upscale accommodations for travellers seeking a nature-focused experience. Additionally, two more hotels—a Clarion and a Quality Inn—are planned for Nairobi’s central business district to accommodate the increasing demand for both business and leisure travel. These new hotels will also enhance the reach of Choice Privileges, the company’s loyalty program, which includes more than 7,100 participating hotels worldwide.
Pat Pacious, President and Chief Executive Officer, said the company views its international business as a key growth area.
“We have built a global platform that supports our expansion, and entering Africa is an important step in that strategy.”
The development is being led by Aniket Shroff, a current Choice Hotels franchisee in the U.S., marking his first international project with the company. “Choice Hotels provides tools and support that have helped me grow my business,” Shroff said. “I look forward to bringing these hotels to the region.”
With the addition of the Kenya properties, the company’s Europe, Middle East, and Africa (EMEA) portfolio is approaching 64,000 rooms, reflecting steady growth across the region. Recent milestones include a significant expansion in China through a franchise and distribution agreement with SSAW Hotels & Resorts, as well as new market entries in Argentina and Suriname.
Ricardo Losada Revol, Senior Vice President & General Manager, International, said the company’s expansion into new regions creates opportunities for franchisees and aligns with its long-term global development plans.
Choice Hotels’ international division now generates approximately $3 billion in gross rooms revenue and is working toward doubling profitability by 2027, supported by expectations of high single-digit room growth this year. The company’s international portfolio has surpassed 150,000 rooms outside the U.S.
Additional developments in the past year include the launch of MainStay Suites in Australia, the transition to a direct franchising model in Canada through the acquisition of its remaining stake in Choice Hotels Canada, and a 20-year renewal of its master franchise agreement with Atlántica Hospitality International in Brazil.
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