Wyndham’s Real Travel Ad Campaign: A Journey Worth Taking
Wyndham Hotels & Resorts is harnessing the power of simplicity and scale this summer with a new advertising campaign titled “Where There’s a Wyndham, There’s a Way.” This campaign emphasizes themes of accessibility, convenience, and authenticity, positioning Wyndham as a trusted travel partner. It also unifies the company’s 25 brands and popular rewards program under a single, cohesive voice and tagline— a first for the company.
The campaign “Where There’s a Wyndham, There’s a Way,” created in partnership with Havas New York and produced by Annex 88, is more than just a catchy slogan—it’s a story that captures the emotions and spontaneity of real-world travel. Whether it’s an ambitious aunt racing across three states in one weekend to attend family milestones, or a couple heading to the beach to chase sunsets and savings, this campaign emphasizes that Wyndham is there for you, no matter your destination this summer, with approximately 9,300 hotels across 25 brands.
“This campaign is more than a new tagline, it celebrates what Wyndham does best: making hotel travel possible for all. From road trips and family reunions to beach getaways and golf escapes, we want travelers looking to Wyndham, knowing that no matter the destination, no matter the budget: Where There’s a Wyndham, There’s a Way.” – Marissa Yoss, Vice President, Brand Marketing and Paid Media, Wyndham Hotels & Resorts.
“Where There’s a Wyndham, There’s a Way is a super flexible platform that allows us to tell a variety of stories that will ring true for our everyday travelers. Whether you’re interested in using your Wyndham Rewards points earned from business travel for a much-needed personal trip or being able to retain your “World’s Greatest Aunt” status by being there for your nieces and nephews, there’s no shortage of relatable travel situations we can message.” – Dan Lucey, Co-CEO and Chief Creative Officer, Havas New York.
A Hero Spot Grounded in Real-Life
Wyndham’s newest campaign begins with a 30-second hero spot titled “World’s Greatest Aunt.” This advertisement features a dedicated woman travelling across states to attend three family events, all supported by Wyndham’s extensive hotel portfolio and loyalty perks. It serves as a humorous and heartfelt tribute to the everyday heroics of travellers and encapsulates the broader message of the campaign.
The advertisement emphasizes relatable storytelling and humour, showcasing Wyndham’s diverse customers. It balances aspiration with realism, avoiding overly polished travel clichés for something more attainable and familiar.
A Media Strategy as Wide-Ranging as Wyndham
True to its 360-degree ambition, the campaign spans broadcast, connected TV, social media, digital video, display, audio, and out-of-home. Custom content partnerships and mid-summer experiential activations will further extend the campaign’s reach and relevance, particularly at key travel planning moments.
The campaign is also supported by smart data targeting, ensuring the creative is tailored to travellers’ preferences, from quick weekend getaways to longer road trips. This is all to position Wyndham not just as a collection of brands but as a trusted travel partner.
Building Brand Love, Driving Bookings
The campaign is further strengthened by messages that highlight Wyndham Rewards, Wyndham’s loyalty program, which has been ranked #1 by both USA Today and U.S. News & World Report. A prime example is the hero spot titled “World’s Greatest Aunt,” which showcases the character’s emotional journey and illustrates how Wyndham Rewards plays a key role in supporting her experiences. Whether it’s a planned complimentary night’s stay or points that allow for an impromptu detour, this advertisement demonstrates how the program provides real, practical benefits that enhance meaningful travel, whether it’s pre-planned or spontaneous.
Wyndham Rewards has over 115 million enrolled members worldwide and is consistently recognized for its generosity and the number of places to redeem rewards—more than 60,000 hotels, vacation club resorts, and vacation rentals worldwide—than any other major hotel rewards program.
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