Paytm Ropes In Travel Aggregators To Boost Tourism Business

One 97 Communications, the parent company of Paytm, has said that it has partnered with travel aggregators such as Skyscanner, Google Flights, and Wego to boost its travel business. 

The Numbers

During the fourth quarter of FY24, Paytm had maintained its upward trajectory in market share among OTAs, with flight bookings showing year-on-year increase of around 19 per cent, surpassing the industry’s growth rate of around approximately 3 per cent. This growth, it added, is further underscored by around 15 per cent on-year rise in international ticket bookings in April.

The recent NDC integration with Amadeus, featuring Singapore Airlines and Qatar Airways as the first two airlines on NDCx and on-boarding of Eva Airways, marks a significant milestone. This integration offers artificial intelligence-powered capabilities, enhancing the booking experience by providing more tailored travel options and packages directly from the airlines. 

New Airlines Added

Paytm Travel has also onboarded three new carriers including Cambodia Angkor Air, SalamAir, and FlyDubai. The company said that it now hosts new bus operators including Mettur expanding its service offerings and providing more travel options to customers. Further, the introduction of a Free Cancellation service has seen high growth in trains and buses, followed by flights, offering customers greater flexibility and peace of mind. 

A Paytm spokesperson said, “We are committed to expanding our travel business offerings and enhancing the overall customer experience. Our partnerships with global travel aggregators and leading airlines, combined with the integration of artificial intelligence, underscore our dedication to providing seamless, convenient, and competitive travel solutions. As we continue to innovate and grow, we aim to deliver exceptional value and a superior travel experience to our customers.”