Khom DouangChanta, the director-general of the Ministry of Tourism and Culture, Laos, speaking to the press, has unveiled the country’s ambitious plans and strategic initiatives to attract more tourists, especially from India.
DG Speaks
Unveiling his plans for the year, he said, “This year, we have planned 77 tourism activities from January to December, aiming to showcase the cultural and natural treasures of our capital and 17 provinces. India is a key market, not just globally but also within ASEAN. In 2023, we welcomed nearly 14,000 Indian visitors, and in the first quarter of 2024 alone, more than 4,000 Indians visited Laos. Our Ministry of Tourism is actively collaborating with India’s Ministry of Tourism. Together, we participate in forums like the ASEAN Tourism Forum to enhance tourism opportunities. We have also invited Indian media to experience Laos’ tourism attractions firsthand. Their positive coverage will help increase awareness and attract more Indian tourists to Laos.”
Increased air connectivity between the two countries was also mentioned. “Effective air connectivity is crucial for tourism. Discussions between Laotian and Indian airlines have been ongoing. We are encouraging closer collaboration to improve connectivity and facilitate travel between our countries. Our goal is to establish robust connections that will facilitate easier travel for Indian visitors to Laos and vice versa. This will significantly boost tourism exchanges between our nations.”