Türkiye Tourism Agency to Welcome PATA Summit in İstanbul

The Türkiye Tourism Promotion and Development Agency (TGA) will host the PATA Annual Summit 2025, scheduled to occur in Istanbul, Turkey, in March 2025, according to a statement released by the Pacific Asia Travel Association (PATA). The first mention came during the most recent PATA board meeting in Bangkok, Thailand.

Istanbul, a city perched on the Bosphorus Strait, is well-known for its ancient sites with amazing architectural design, such as the Grand Bazaar, one of the most famous markets in the world, and the Hagia Sophia. Istanbul, a central hub within Türkiye, which saw 56.7 million foreign tourists in 2023, is an essential component of one of the world's fastest-growing tourist destinations.

Along with its commitment to safe and sustainable tourism, Turkey has launched programs that certify lodging establishments to guarantee their upkeep of strict standards and ongoing improvement. This commitment, along with Istanbul's distinct cultural landscape and quickly expanding economy, makes the city the perfect place for cutting-edge talks on the direction of the travel and tourist sector.

PATA CEO expressed his confidence in the annual gathering by stating, "I am humbled to take the PATA Annual Summit 2025 to a city that stands on two continents - Asia and Europe, as PATA strives to grow within the Asia Pacific region and globally. This Summit is important for the travel & tourism fraternity to sustainably shape a resilient, responsible, and reimagined future. I greatly appreciate the Türkiye Tourism Promotion and Development Agency for hosting this event with support from Turkish Airlines. I look forward to seeing all members and industry stakeholders in İstanbul next year."

Türkiye Tourism Promotion and Development Agency General Manager İsmail Bütün said, “As the Turkish Tourism Board, we are excited to be hosting PATA’s 2025 Annual Summit in İstanbul. The Asia-Pacific region is amongst our key growth markets. The Pacific Asia Travel Association embodies a great membership base of hospitality, aviation, and travel industry partners in this territory. We can’t wait to host the esteemed members of PATA in İstanbul soon and show them the best Turkish hospitality.”

Additionally, Turkish Airlines has been confirmed as the Official Airline Partner supporting the event.

Turkish Airlines Chief Commercial Officer Ahmet Olmuştur stated, “As Türkiye’s flag carrier, we deem it our mission to support initiatives that promote our country’s countless tourist attractions and vast potential. The PATA Annual Summit 2025, hosted by TGA, will gather tourism and travel professionals from the Asia-Pacific region in Istanbul. It will undoubtedly create a great atmosphere of networking and collaboration and a platform for exchanging ideas to address the opportunities and challenges ahead. With our award-winning flight experience and trademark hospitality, Turkish Airlines is ready to accompany the valued members of PATA for an unforgettable trip to our crown jewel, Istanbul”

The summit will include roundtable discussions, board and PATA Executive Board meetings, plenary sessions, and breakout sessions. It will provide a forum for PATA's members in the public and private sectors, international partners, PATA Chapters, and youth from all over the world to discuss the opportunities, problems, and challenges that the industry faces as it works to promote quality, responsible, and sustainable growth in the area.

Further details on PATA Annual Summit 2025 will be announced in due course.

About the Türkiye Tourism Promotion and Development Agency

Establishing Türkiye as a brand and a popular destination in both domestic and international tourism markets, the Türkiye Tourism Promotion and Development Agency (TGA) was founded on July 15, 2019. Its goals include finding, developing, and promoting tangible and intangible natural, cultural, biological, and man-made heritage assets; increasing the rate at which tourism investments are made into the national economy; and raising the standard of service through short-, medium-, and long-term marketing and communication initiatives.

The Agency conducts all promotion, marketing, and communication activities following the tourism strategies and policies established by the Ministry of Culture and Tourism to support Türkiye's tourism goals, market and promote existing travel opportunities worldwide, and identify, develop, and establish potential tourism areas. The Agency operates under the Ministry of Culture and Tourism aegis and is governed by private law provisions. The Board of Directors is the entity that makes decisions for the Agency; other boards include the Executive Board and Advisory Board.

With a distinguished Board of Directors with extensive experience in both domestic and international tourism, the Türkiye Tourism Promotion and Development Agency will exert every effort to enhance Turkey's standing in the international market, promote the nation as a desirable travel destination, boost visitor numbers and revenue, encourage potential investment projects related to tourism, and foster city development.

About Turkish Airlines

Turkish Airlines, a Star Alliance member, was founded in 1933 with a fleet of five aircraft. Today, it operates a fleet of 462 (passenger and cargo) aircraft, operating to 349 destinations globally, 296 of which are international and 53 of which are domestic, across 130 countries.