Social Media Influencers to Rejuvenate Landslide-Hit Wayanad's Tourism

The Department of Tourism, Kerala, has announced that over two dozen social media influencers are meeting in Wayanad to extend support to its tourism and present suggestions on how the sector can attract more visitors. Wayanad's tourism has recently taken a massive hit due to the devastating landslides in the district.

My Kerala, Beautiful As Ever

The session with travel social media influencers has been organised as a part of the new campaign by Kerala Tourism called 'My Kerala, Beautiful As Ever'. To promote the campaign, known faces in the internet world have been pulled in who, in turn, will attract their followers to visit the land. The invited vloggers and internet personalities will also visit Wayanad, create video and photo content in the district, and post it on their social media accounts to spread the word. The beauty of Wayanad and how it is bouncing back after the natural catastrophe will be highlighted.

According to P. A. Mohamed Riyas, Minister for Public Welfare Department and Tourism, Government of Kerala, an official video for the My Kerala, Beautiful As Ever campaign will be launched soon.

"The tourism sector was hit badly, as many referred to the landslides as the Wayanad disaster, while it was limited to a small area. It prompted many to cancel their travel plans, even to places several kilometres away from Chooralmala. It has affected the livelihood of many families,” Riyas stated. “This is one of a series of activities that the Department of Tourism has planned as part of its innovative campaign worldwide to attract more visitors to God's Own Country,” he added.

The campaign aims to target such misconceptions and promote the tourism for the state.