Kenya Partners with BRANDit to Boost Tourism in India

Kenya Tourism Board Joins Forces with BRANDit for Indian Market

In a significant development for tourism relations between Kenya and India, BRANDit, a leading tourism representation agency, has been appointed as the official sales, marketing, and public relations agency for India’s Kenya Tourism Board (KTB). This collaboration aims to position Kenya as a top outbound destination for Indian travellers, fostering a deeper and more meaningful connection between the two nations through tourism.

Kenya, renowned for its wildlife, landscapes, and culture, consistently ranks among the top five source markets for Indian travellers. Recognizing India’s significant role in the growth of Kenyan tourism, the Kenya Tourism Board (KTB) has partnered with BRANDit to tap into India’s potential as an expanding travel market. With BRANDit’s involvement, Kenya aims to embark on a strategic journey to establish itself as a year-round destination for Indian tourists.

India’s Growing Importance in Kenya’s Tourism Landscape

India plays a crucial role in enhancing Kenya's global tourism appeal. Over the years, Indian travellers have significantly contributed to Kenya's tourism sector, visiting attractions such as the Great Migration in the Maasai Mara and the beaches of Diani. By harnessing this strong demand, the Kenya Tourism Board is focused on attracting a larger share of the Indian outbound travel market.

Commenting on the appointment, KTB’s CEO, June Chepkemei, said, “India continues to be vital for Kenya. BRANDit’s expertise, trade relations, and deep understanding of the Indian tourism landscape make them an ideal partner as our Market Development Representative. We are confident the collaboration will drive greater engagement and interest, further solidifying Kenya’s position as a must-visit destination.”

This collaboration aims to diversify tourism offerings and attract a broader audience of Indian travellers, including families, luxury seekers, adventure enthusiasts, and cultural explorers.

BRANDit’s Strategic Vision for Kenya in India

As the official representative of KTB in India, BRANDit is committed to implementing a robust strategy that promotes Kenya as a destination for leisure, nature, adventure, and luxury experiences. Taking a comprehensive approach, BRANDit aims to broaden the narrative of Kenyan tourism beyond the well-known Great Migration season, showcasing Kenya as a year-round destination that caters to various travel preferences. As the appointed representative, BRANDit will focus on building strategic partnerships and guiding travellers towards new segments and routes.

Lubaina Sheerazi, CEO and co-founder of BRANDit said, “Kenya has always been special for us. Our goal is to establish it as a year-round destination beyond the Great Migration season and promote it more holistically and sustainably. We have devised a plan to bring a fresh perspective on how Indians should explore Kenya.”

BRANDit's expertise in tourism marketing, along with its strong connections in the Indian travel trade network, will be crucial in enhancing Kenya's visibility. By focusing on sustainability, exploring untapped travel segments, and promoting cultural immersion, BRANDit aims to reshape the perception of Kenya among Indian travellers.

Expanding the Horizons of Indian Travel in Kenya

Under BRANDit's representation, the Kenya Tourism Board will prioritize strategic collaborations with Indian travel agents, tour operators, and media platforms to enhance awareness of Kenya’s unique offerings. Key focus areas include:

1. Luxury Travel Experiences: Showcasing Kenya’s world-class accommodations, safari lodges, and exclusive wildlife experiences tailored for Indian luxury travellers.
2. Adventure Tourism: Promoting Kenya as a hub for thrilling activities, including hot-air balloon safaris, mountain trekking, and underwater adventures.
3. Sustainable Travel: Highlighting Kenya’s commitment to responsible tourism and eco-friendly practices, appealing to environmentally conscious Indian travellers.
4. Cultural Connections: Offering Indian tourists opportunities to immerse themselves in Kenya’s rich traditions, art, and cuisine.
5. Multi-Destination Packages: These packages encourage Indian travellers to explore Kenya with other East African countries, enhancing their overall travel experience.

This initiative seeks to transform Indian travel to Kenya, making it a destination for unforgettable experiences catering to various traveller interests.

A Tailored Marketing Roadmap for Kenya’s Success in India

BRANDit has developed a distinctive roadmap to guide Kenya's tourism strategy in India. This includes:

• Trade Engagement: Partnering with travel agents and tour operators to create customized Kenya packages for Indian travellers.
• Media Campaigns: Launching targeted digital, print, and social media campaigns to amplify Kenya’s visibility in the Indian market.
• Event Participation: Representing Kenya at major Indian travel fairs and exhibitions to strengthen ties with trade partners.
• Educational Initiatives: Conducting workshops and familiarization trips for Indian travel agents to deepen their understanding of Kenya’s offerings.
• Consumer Outreach: Engaging directly with Indian travellers through promotions, contests, and storytelling to inspire interest in Kenya.

These initiatives aim to position Kenya as a preferred destination for Indian tourists, whether planning family vacations, honeymoons, wildlife safaris, or solo adventures.

Beyond the Great Migration: Discover Kenya Year-Round

While the Great Migration is Kenya’s most famous attraction, the country offers many year-round experiences that Indian travellers can enjoy. From the snow-capped peaks of Mount Kenya to the pristine beaches along the Indian Ocean, Kenya is a destination that beautifully combines natural beauty, adventure, and luxury.

For Indian travellers seeking unique experiences, Kenya offers:

• Diverse Wildlife: Spot the “Big Five” in Maasai Mara, Amboseli, and Tsavo National Parks.
• Breathtaking Landscapes: Explore the Great Rift Valley, Lake Nakuru, and Mount Kenya’s alpine forests.
• Exquisite Beaches: Relax on the white sands of Diani, Watamu, and Lamu Island.
• Cultural Richness: Engage with the Maasai, Samburu, and Kikuyu communities to learn about their traditions and heritage.
• Thrilling Adventures: From hot-air balloon rides to diving in the coral reefs, Kenya promises adrenaline-packed experiences.

By showcasing these diverse offerings, BRANDit and KTB aim to appeal to Indian travellers across all demographics and interests.

Strengthening Kenya-India Tourism Relations

The partnership between the Kenya Tourism Board and BRANDit signifies a new era in Kenya-India tourism relations. With a focused approach to marketing, trade engagement, and storytelling, Kenya aims to attract more Indian tourists in the coming years.

As Indian travellers seek destinations that offer a blend of adventure, luxury, and cultural immersion, Kenya emerges as an ideal choice. With BRANDit’s expertise and the Kenya Tourism Board's vision, the Magical Kenya brand is set to become well-known among Indian travellers, providing them with unforgettable experiences in the heart of East Africa.