APPOINTMENT
AVIAREPS has announced the appointment of Tom Fecke as the new Global Head of Cruise to grow its cruise division.
The appointment comes at the time when the company plans to on expand its cruise service portfolio when global interest in cruising is hitting new highs.
With more than 25 years of experience in the travel and cruise industry, Tom Fecke brings extensive expertise in sales, marketing, and strategic leadership. He has previously worked at Travelport, Avis Rent a Car, Sabre, and RCL Cruises, as well as served as Secretary General of CLIA Europe, where he represented the interests of cruise lines across the continent.
Tom Fecke will be responsible for spearheading AVIAREPS’ global cruise strategy, which includes market research, travel trade engagement, public relations, and sales and marketing for cruise clients.
“I’m very pleased to join AVIAREPS at a time when interest in cruising is clearly on the rise again,” said Tom Fecke, Global Head of Cruise, AVIAREPS. “What drew me to the company is the combination of global presence and strong local expertise. It’s a powerful mix for cruise lines looking to grow internationally. My goal is to work closely with our teams and our partners to tailor smart, practical solutions that deliver real results in their target markets.”
“The cruise industry is evolving, and so are the expectations of our partners,” said Thomas Drechsler, COO Tourism at AVIAREPS. “We want to be more than a representative; we want to be a strategic partner who understands how to deliver measurable value in each market. Tom’s experience on both the cruise operator and association side adds a new dimension to our capabilities, and we are excited to have him lead this next phase of growth.”
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