New GM of Business Development at The Fern Hotels & Resorts

The Fern Hotels & Resorts has announced the appointment of Ashish Tomar as the new General Manager – Business Development. With over 11 years of diverse experience in the hospitality industry, Tomar is set to play a pivotal role in driving the company’s growth and expansion across India. In his new role, Tomar will be responsible for spearheading the company’s hotel acquisition and development initiatives. His primary focus will be on expanding the company’s national footprint by leading innovative hotel projects, leveraging management contracts and revenue-sharing models.

Tomar’s career spans several key positions with prominent organizations in the hospitality and development sectors. Prior to joining The Fern Hotels & Resorts, he held development roles at renowned brands such as Apeejay Surrendra Park Hotels, HCL, Infosys among others. His wealth of experience in hotel acquisition and development, coupled with his strategic insights, positions him as an asset to the company as it looks to further strengthen its presence in the Indian market.

The Fern is the brand that goes out of its way to deliver authentic and enriching experiences that make their world feel bigger. The promise is a premium standard of amenities & service with a true passion for the environment. In a world where guests require proactive, individualised service, The Fern delivers much more. Elegance and personalised service with contemporary facility, and all packaged together with minimal impact on the environment.