MOVE’s Stronger Footprint in Thailand
MOVE, the leading travel booking app in the region, is expanding its presence in Thailand with a new tagline: “Travel More for Less.” As part of this launch, a special aircraft design will be unveiled at the Don Mueang Maintenance Centre (DMC) of Thai Aviation Industries Co., Ltd. (TAI). This initiative reflects MOVE’s strong commitment to Thailand and aims to make travel more affordable and accessible for everyone.
MOVE, formerly known as AirAsia Superapp, rebranded last February and has quickly become a popular online travel agency (OTA). Since the rebranding, non-AirAsia flight bookings have risen by 64%, and hotel bookings have grown by about 30%. MOVE also keeps improving its app with new features. These include an easier flight booking process, a better chatbot, simpler account login using biometrics (Passkey), and useful services like Easy Cancel and ValuePack for regional flights.
Nadia Omer, CEO AirAsia MOVE said, “Thailand has always been a vibrant hub for travellers, and we are deeply committed to this market. That’s why we chose Thailand to launch this next phase of our journey. MOVE is not just a name change—it’s a mindset shift. Travellers today want more than just flights. They want flexibility, simplicity, and value. And that’s exactly what MOVE is built to deliver – traveling more, for less.”
Travellers can enjoy many exclusive benefits such as instant booking for AirAsia flights, up to 15% cheaper ancillary services such as baggage and in-flight meals, THB230 off for hotel bookings, the ability to earn AirAsia points, cancel flights easily with the EasyCancel option and no processing fees for AirAsia bookings* made in Thailand (from 15 May – 15 August 2025), as MOVE is the official booking platform for AirAsia flights.
However, MOVE’s offerings extend beyond that, with flights from over 700 global airlines, access to more than a million hotels worldwide, airport transfers, duty-free shopping with in-flight delivery, and much more.
The newly unveiled ‘Travel More for Less’ tagline is MOVE’s call to action for travellers in Thailand and the region. It’s supported by a specially designed aircraft livery on an Airbus A320 aircraft operated by Thai AirAsia, which will serve as a flying symbol of the campaign, connecting MOVE’s values with travellers throughout ASEAN.
Nadia Omer further commented, “Aircraft are powerful symbols—they connect people and places, and we wanted this aircraft to carry the spirit of MOVE across the skies. But more importantly, we want every traveller who sees it to know that they can now explore more destinations, enjoy better deals, and experience smarter travel—all in one app.”
MOVE’s mission is simple: to make travel accessible, affordable, and enjoyable. With its expanding presence in Thailand, the brand is set to become the preferred travel platform for budget-conscious adventurers throughout the region.
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