Kenya’s Tourism Boom: KSh1.2TN Boost Expected
Research from the World Travel & Tourism Council (WTTC) has revealed that Kenya’s travel and tourism sector is expected to contribute a record KSh 1.2 trillion to the economy this year. This amount is 24% higher than the levels seen in 2019 and represents more than 7% of the national GDP. Additionally, employment and domestic spending in this sector are projected to reach new heights.
The sector is also expected to support 1.7 million jobs in 2025, maintaining over 8% of total national employment. It plays a key role in the country’s future, representing nearly one in every 12 jobs. Visitor spending projections show a healthy rise across the board, with domestic visitor spending set to reach a new record at just under KSh560BN.
International visitor spending is forecast to hit over KSh300BN, up 31% from 2019 and edging closer to surpassing its previous peak of 2011. These record-breaking forecasts reflect a strong rebound for Kenya’s Travel and tourism sector and a growing appetite among travellers to experience the country’s coastlines, safari parks, mountains, and vibrant urban centres. The growth reflects Kenya’s expanding appeal on the global travel map, underpinned by its natural beauty, cultural heritage, wildlife experiences, and improving infrastructure.
Julia Simpson, WTTC President & CEO, said: “Kenya is on track for an exceptional year in Travel & Tourism. This projected growth in GDP, jobs, and visitor spending is a testament to the country’s enduring appeal and to the work done by both government and private sector partners.
“Kenya has everything today’s traveller is looking for. Nature, culture, authenticity, and hospitality, and WTTC sees it playing a key leadership role in Africa’s tourism future.”
Looking Ahead to 2035
The World Travel & Tourism Council (WTTC) projects that by 2035, the travel and tourism sector will contribute KSh 1.8 trillion to Kenya’s economy and support over 2.2 million jobs. This projection includes the creation of 500,000 new jobs over the next decade, highlighting the sector’s crucial role in promoting inclusive and sustainable growth. Additionally, international visitor spending is expected to reach KSh 409 billion, while domestic visitor spending is forecasted to be KSh 821 billion.
Reflecting on 2024
In 2024, Kenya’s Travel and Tourism sector contributed KSh 1.2 trillion to the national economy, marking a 10% increase compared to the previous year. This sector supported 1.7 million jobs across the country. International visitor spending reached KSh 288 billion, while domestic visitor spending totalled KSh 528 billion, indicating a strong recovery in both international arrivals and local travel demand.
Leave a comment