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Minister of Tourism, Hon Edmund Bartlett (R) pauses for a photo opportunity with Minister of Culture, Gender, Sports and Entertainment, Hon Olivia Grange (2nd L), sprint legend Hon Usain Bolt (1st R) and Director of Tourism, Donovan White (L) at the Jamaica Tourist Board’s 70th Anniversary Cocktail at Devon House yesterday where Usain was announced as Jamaica’s Global Tourism Ambassador
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Bolt Leads the Race as Jamaica Tourism Ambassador
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Minister of Tourism, Hon. Edmund Bartlett, has appointed legendary sprinter Usain Bolt as Jamaica's Global Tourism Ambassador. In this role, the world's fastest man will showcase Jamaica's culture and tourism on the international stage.
The appointment highlights Bolt's role in enhancing Jamaica's global image and his ongoing dedication to championing the island nation internationally. As Global Tourism Ambassador, Bolt will advocate for Jamaica’s tourism and present the country's cultural heritage to audiences around the world via a comprehensive digital campaign and public appearances.
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"Usain Bolt has been Jamaica's unofficial ambassador for years through his extraordinary athletic achievements and magnetic personality," said Minister of Tourism, Hon Edmund Bartlett.
"This appointment formalizes what the world already knows – that Usain embodies the spirit, resilience, and excellence that defines Jamaica. His influence extends far beyond the track, and we're excited to channel that power toward building our nation's future."
Bolt, the world record holder in the 100-meter and 200-meter sprints, has shared his excitement for the new role, underscoring his genuine passion and affection for his country. He will lead international marketing initiatives that showcase Jamaica's beaches, culture, and hospitality sector, utilizing his global fame to draw visitors from major markets around the world.
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Director of Tourism, Donovan White noted that "Usain's global appeal is unprecedented for any Jamaican figure. His endorsement of Jamaica as a destination carries weight that traditional marketing simply cannot match. We expect this partnership to significantly boost our tourism numbers and international profile."
The sprint legend will act as a cultural ambassador, showcasing Jamaican music, cuisine, and traditions at global events, as well as through digital platforms, media, and event involvement. This initiative is anticipated to strengthen Jamaica's international presence while delivering tangible advantages for tourism.
