InterparkTriple & Sabre's New Agreement to Boost South Korean Tourism

Sabre Corporation, a software and technology provider, has announced a new long-term partner agreement with InterparkTriple. Following the recently announced partnership agreement between InterparkTriple and Sabre to collaborate on AI-driven technologies, the travel technology platform will now also use Sabre’s global distribution system (GDS) to enhance its geographic reach using Sabre’s APIs and travel partner network to offer airline, hotel and other travel content, including NDC offers. InterparkTriple is aiming to help South Korea attract 50 million inbound tourists annually by 2028, including by appealing to so-called ‘set-jetters’; visitors who are inspired to travel after seeing a destination on TV shows or movies. The new deal means InterparkTriple will have more content options at its fingertips to create the right itineraries for their travellers.

Statement

“Sabre’s technology is foundational to our growth strategy and will help to ensure we can grow faster than the market, both in Korea and globally, with appealing content that showcases Korea’s unique characteristics,” said Jun Shin, head of InterparkTriple’s travel business group. “We’re confident this will help Korea to fulfil its potential as a tourism powerhouse, making the national goal of attracting 50 million inbound tourists more attainable.”

The company, which revealed its new name last June after a merger of travel platforms Triple and Interpark, plans to continue to develop and expand K-package tours, capitalizing on a growing global interest in Korean culture, and encouraging tourists to explore other parts of the country in addition to the usual visitor hotspots in Seoul.

“We’re thrilled to be working with InterparkTriple on multiple initiatives so we can further expand our footprint in this important marketplace and play an increasing role in South Korea’s burgeoning tourism industry,” said Brett Thorstad, vice president, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. “You can have the best travel content in the world, but without the right technology partner, it’s impossible to grow in a significant way; it’s fantastic that InterparkTriple has selected Sabre’s GDS to elevate in South Korea and on the world tourism stage.”