Club Mahindra has announced a new strategic partnership with India’s leading AI creative tech company, Megalodon, and have announced them as its new creative tech partner. The deal has been finalised in order to utilise AI to its full capacity in building a creative brand as well as increasing its market reach.
Club Mahindra, the flagship brand of Club Mahindra Holidays & Resorts India Limited, aims to use AI to create personal experiences for the guests as well as use it to increase its reach in the online world. Talking of the same, Rashi Agarwal, Founder & CEO, Megalodon, stated, “Collaborating with Club Mahindra allows us to showcase the transformative potential of AI in the hospitality industry. We are excited to bring our innovative solutions to such a respected brand and look forward to achieving remarkable outcomes together.”
Adding on, Sahil S K, Co-Founder & AI Head of the company, said, “AI is revolutionising the way brands connect with their audiences. Through this partnership, we aim to set new benchmarks in customer interaction and satisfaction within the travel sector. Our AI-driven creatives are designed to captivate and engage, creating unforgettable experiences for Club Mahindra’s members.”
Megalodon is India’s first AI marketing communications company that integrates AI into creative campaigns, marketing strategies, design content, and communication outreach. So far, Megalodon claims to have worked on 350+ projects with more than 12 years of experience in the industry.