Holiday Inn Brand Arrives in Senegal with IHG
IHG Hotels & Resorts has announced signing a franchise deal with Senegindia SA to open Holiday Inn SD City Dakar in Senegal. The 150-room hotel, scheduled to debut in 2027, will be a significant step forward in IHG’s West African growth strategy. Valor Hospitality Partners, one of IHG’s valued hospitality partners, will manage the resort as they continue their substantial regional expansion.
Holiday Inn SD City Dakar is part of the Diamniadio urban project, which is integrated into the Senegalese capital’s larger Sustainable Development master plan. The hotel is conveniently located near Blaise Diagne International Airport, Abdou Diouf International Conference Centre, La Maison des Nations Unies, Dakar Sports City, and Diamniadio Industrial Park, making it ideal for business and pleasure travellers.
Holiday Inn is renowned worldwide as one of the most loved, trusted, and recognized hotel brands, and it continues to evolve with guest requirements at the forefront of its innovation. The hotel will debut with the next-generation lobby design, providing a flexible environment where guests can work, dine, or unwind. Part of a gated mixed-use complex, Holiday Inn SD City Dakar will provide guests with modern comfort, accessibility, and the trusted service of the Holiday Inn brand, which currently has 12 hotels on the African continent.
Haitham Mattar, Managing Director, IHG Hotels & Resorts IMEA, said:
“Bringing Holiday Inn to SD City Dakar with Senegindia SA is an exciting new venture for IHG Hotels & Resorts. We are enthusiastic about the market as it is the capital of a country that perfectly aligns with our strategic growth plans in Africa. Senegal is a key destination in West Africa, and with increased government investment in infrastructure and tourism, we see significant opportunities to serve both business and leisure travellers. We look forward to delivering a world-class welcoming experience that aligns with Holiday Inn’s legacy of providing comfortable stays for travelers worldwide.”
A spokesperson from Serengidia SA, said “We are proud to partner with IHG Hotels & Resorts to bring the renowned Holiday Inn brand to Dakar. This development represents a significant milestone not only for our organisation, but also for Senegal’s growing hospitality landscape. Our vision has always been to create a modern, connected, and forward-looking urban destination, and with the addition of a globally recognised hotel brand such as Holiday Inn, we are reinforcing that ambition. We look forward to welcoming guests from across the region and beyond to Holiday Inn SD City Dakar in 2027.”
When it opens, Holiday Inn SD City Dakar will join over 1,200 other Holiday Inn hotels and resorts worldwide. The brand is one of the most trusted names in the hotel industry, continually providing warm service, modern design, and unforgettable guest experiences.
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