Hyatt to Expand Luxury and Lifestyle Brands Across Asia Pacific with 90 New Properties
Hyatt Hotels Corporation has announced plans to grow its luxury and lifestyle brand presence across Asia Pacific, with nearly 90 new properties expected to open over the next five years. The expansion includes the debut of the Thompson Hotels brand in the region, as well as new developments for Andaz, The Standard, and Park Hyatt in destinations such as Thailand, Malaysia, and Australia, scheduled to take place through 2025 and 2026.
Since 2017, Hyatt has expanded its global portfolio by doubling the number of luxury rooms, tripling resort rooms, and increasing lifestyle room offerings fivefold. As of Q1 2025, 64% of Hyatt’s Asia Pacific hotels fall under the luxury and upper-upscale categories.
Thompson Hotels to Launch in Asia Pacific
Thompson Hotels, known for blending design and cultural experiences, will make its regional debut with Thompson Shanghai Expo, set to open in Q4 2025. The hotel draws inspiration from Shanghai’s industrial and cultural identity, with a focus on design, gastronomy, and curated events.
Andaz and The Standard Grow Regional Presence
The Andaz brand will expand into new markets with properties like:
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Andaz Gold Coast (Australia)
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Andaz One Bangkok (Thailand)
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Andaz Shanghai ITC (China)
Following Hyatt’s 2024 acquisition of Standard International, The Standard brand will also expand, starting with The Standard, Pattaya Na Jomtien in Q3 2025. This beachfront property will feature a casual and creative design approach.
Park Hyatt to Enter New Cities
The Park Hyatt brand will launch in:
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Kuala Lumpur, Malaysia (Aug 2025): Located at the top of Merdeka 118, featuring city views and a cacao-themed bar.
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Phu Quoc, Vietnam (Q1 2026): A beachfront resort spread over 160 acres, offering art, craftsmanship, and tailored services.
Park Hyatt Tokyo will reopen in Q4 2025 after renovations. The refresh will update its 171 rooms and public areas, maintaining the hotel’s original design values with modern amenities.
Strategic Focus
Carina Chorengel, SVP of Commercial, Asia Pacific at Hyatt, said the expansion aligns with the company’s strategy to meet demand for meaningful travel experiences. The refined brand portfolio supports Hyatt’s aim to serve a wide range of travellers looking for high-quality stays rooted in cultural identity.
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