Marriott Bonvoy Welcomes Shaun White’s Snow League
Legendary athlete Shaun White has launched the Snow League, the first professional winter sports league dedicated to snowboarding and skiing. The league has announced that Marriott International’s global travel platform, Marriott Bonvoy, will be its official hotel and loyalty partner for the inaugural season.
The new league, initiated by White, will begin at Buttermilk Mountain in Aspen Snowmass on March 7-8, 2025. It will showcase elite athletes, venues, and a competition format designed to engage audiences in person and worldwide.
“We are excited to partner with Marriott Bonvoy as a founding sponsor of our new league,” said Omer Atesmen, CEO of The Snow League.
“Marriott Bonvoy’s dedication to creating exceptional experiences worldwide aligns perfectly with our vision for this league, and we look forward to working together to inspire fans and athletes around the world.”
Marriott Bonvoy, known for its commitment to delivering guest experiences, is enhancing the debut season of The Snow League with hospitality offerings and improved fan experiences. In celebration of snowboarding and freeskiing culture, Marriott Bonvoy has introduced four exclusive Moments experiences for the Aspen Snowmass competition. Members can redeem these experiences using points accumulated from travel and everyday activities. Each package includes a private mountain experience, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and additional perks.
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“The Snow League is set to be the next global sports phenomenon and Marriott Bonvoy members will have unparalleled access to its debut season,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International.
“Travel brings fans closer to the action, whether that is music, culinary, adventure, or sports. Marriott Bonvoy’s mission is to provide our members with access unlike any other and we know this partnership with Shaun and The Snow League will be unforgettable.”
Marriott Bonvoy will provide exclusive access to Snow League events for league athletes, offering them opportunities to experience its collection of hotel brands and experiences during the Season One competitions. Additionally, Marriott Bonvoy will co-host championship parties and other special events throughout the season.
