Minor Hotels Plans Major Expansion In India

Minor Hotels plans to add a slew of properties across India. The company is targeting the spending tourists as it lines up the launch of Anantara Jaipur. Other brands are in the pipeline.

By Sam 03 May 2024 in Hotel Industry

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Anantara Resort Hua Hin Thailand — Minor Hotels' Anantara Hua Hin Resort in Thailand. A Anantara opens in Jaipur later this year

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Minor Hotels has announced plans to increase its presence in the Indian market. The company, which has 540 properties in 56 countries,has carved out plans to open 50 new hotels in India in the next 10 years. The group will focus its strategy on the upper-upscale and luxury hotel segments, where it expects strong interest from its Anantara, Avani, and NH Collection brands.

For Anantara Hotels & Resorts, the group is targeting opportunities in Ayurvedic wellness retreats, wilderness lodges, and historical palaces. Minor believes that its Avani Hotels & Resorts brand is well positioned to fill a significant gap in the lifestyle hotel space across India, while NH Collection Hotels & Resorts will target upper-upscale conversion opportunities. NH will look at tier two cities and airport locations.

Minor is eyeing hotel management contracts with an emphasis on greenfield developments. Acording to Amir Golbarg, SVP for Middle East, Africa and India for Minor Hotels, "We are bullish on the potential of India, and have already been overwhelmed with owner interest, but are proceeding with a 'partnerships over properties' approach. It means we are being very selective in the hotels that we add to our portfolio, with our focus on cultivating meaningful alliances with partners who align with our values and vision."

Minor Hotels has been entered India in 2017 with the launch of Oaks Bodhgaya in Bihar. Later this year, it will open doors to Anantara Jaipur Hotel, the debut of its flagship luxury brand in India. To support this expansion, Minor Hotels has opened a new office in Bengaluru, underscoring its commitment to long-term presence in the Indian market.

Acording to Dillip Rajakarier, CEO of Minor Hotels and Group CEO of its parent company Minor International, "We believe in India. We believe in its potential as a world-class inbound destination. And we believe in the enormous opportunities that lie in its surging domestic market. It's why we have made substantial investments in establishing our operations there, and will continue to invest there to realise our growth ambitions. With our extensive experience in managing world-class hotels in emerging destinations, coupled with the strong recognition of our existing hotel brands within the Indian market, we are confident in our ability to play a significant role in India's ongoing tourism success story."

Minor Hotels' growth strategy in India is part of an ambitious global expansion plan for the Bangkok-based group, which is targeting to add more than 200 hotels in the next three years.

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