IHG’s Vignette Collection makes Vietnam Debut In Hoi An

The growth of IHG Hotels & Resorts in Vietnam continues with the introduction of its Vignette Collection brand to the country through an agreement with new partner Hoi An Pearl Joint Stock Company.

Moire Hoi An, Vignette Collection will join IHG’s fast-growing Luxury & Lifestyle portfolio – the second largest in the world – under the Vignette Collection brand, following an extensive refurbishment and conversion from the existing Bay Resort Hoi An.

The property will offer heritage preservation, contemporary elegance and immersive exploration in the heart of Hoi An and on the banks of the Hoai River, a popular central coast hotspot renowned for its rich history and cultural tapestry.

The Hotel

Moire Hoi An, Vignette Collection will feature 128 guest rooms, including pool villas and suites. Its stay experience will be inspired by the word ‘Moire’, meaning a ripple or waved pattern and its design will evoke a feeling of fluidity, movement, and texture with a sophisticated retro finish.

Chris Anklin, Senior Director, Development, IHG Hotels & Resorts said: “Tourism is picking up at a rapid rate in Hoi An, with 4.3 million visitors expected this year – a 10% rise from 2023. We’re looking forward to welcoming guests to Moire Hoi An, Vignette Collection, which is located within a UNESCO Heritage Site, from where they can experience the architectural marvel of the ancient town’s cobblestone streets, well preserved wooden structures and shophouses.



“We’re excited to work with Hoi An Pearl Joint Stock Company for the first time as we bring our collective vision for this wonderful property to life. This is a quick conversion that reflects the attractiveness of our Vignette Collection brand, and the value of IHG’s strong in-market teams and global enterprise.”

Vignette Collection stands apart in IHG Hotels & Resorts’ luxury & lifestyle portfolio. It presents a compelling way for IHG to welcome one-of-a-kind hotels into our family, combining each property’s individual identity with the brand’s promise of ‘A Means For Good’, powered by IHG’s global scale and IHG One Rewards loyalty programme. Each hotel has a distinct outlook and story to tell but they come together as Vignette Collection.

Located on Xuyen Trung Block, Cam Nam Ward, Hoi An City, Moire Hoi An, Vignette Collection is a five minute walk to the ancient town and a 30-minute drive from Danang International Airport.

Facilities include two restaurants and a bar that celebrate authentic local cuisine and flavours, a swimming pool, fitness centre and boutique spa, and meeting facilities in a unique living room café concept. Guests will be offered a diverse and engaging range of activities and guided tours to allow them to discover the wonders of the ancient town, perfectly suited to lifestyle travellers and families.