Luxury Meets Tradition: HUALUXE Hotels Embrace Chinese Influence

Discover Authentic China at HUALUXE

Travellers worldwide have been drawn to the policy's ongoing expansion of benefits, such as 30-day visa-free access for some countries and 144-hour visa-free transit. Beijing, Shanghai, Shenzhen, and Xi'an are just a few tourist locations in Greater China. HUALUXE Hotels and Resorts, an international premium hotel brand under IHG Hotels & Resorts, immerses visitors in Chinese aesthetics and cultural experiences. With a focus on "eat" and "meet," HUALUXE proudly presents the art of Chinese hospitality. HUALUXE showcases the culture's deep tradition and distinct charm while providing visitors unforgettable experiences.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “IHG Hotels & Resorts has always been committed to ‘True Hospitality for Good’. We continued to strengthen and enrich the IHG One Rewards loyalty program, dedicated to creating excellent and exciting travel experiences for guests. With the current 30-day visa-free entry for multiple countries, 144-hour visa-free transit and mutual visa exemption policies, more and more inbound tourists are coming to explore the diverse culture of China. Since its establishment in 2012, HUALUXE Hotels & Resorts has provided high-quality services in line with international hotel standards and delivered the essence of Chinese hospitality. The brand has integrated the elegance of Chinese aesthetics into daily life, as seen throughout the hotel. Guests are invited to behold the elegance of tradition at HUALUXE, taking in the unique charm of Chinese culture within a contemporary setting.”

Experiencing the Beauty and Elegance of Chinese Tradition

HUALUXE offers an understanding of today's customers' complex and spiritual needs. "One Stay, One Heritage," the distinctive F&B, the Gardenesque sceneries spatial sequence, and the HUALUXE Gathering are the five main brand aspects it revolves around for multifaceted viewpoints on Chinese aesthetics. HUALUXE Shenzhen Bao'an, the first HUALUXE hotel in the Greater Bay Area, was just opened and is inspired by aspects of local culture. The beauty of ancient temple retreats, the natural beauty of mangroves, the craftsmanship of fish lanterns representing intangible cultural heritage, the beauty of food with pot dishes, the beauty of formal gatherings, and the cultivation of virtue with the blessing of fish and dragons are all examples of Chinese aesthetics. 

Contemporary interpretation makes a uniquely Chinese experience possible, incorporating Chinese aesthetics into every hotel area, from the building, gardens, and craftsmanship to the cuisine and humanities.Birds resting on the green river, the historic pier, the architecture, the purple bamboo, and the fervent BA dance are all elements of HUALUXE Chongqing Science Hall that embody Chinese aesthetics. During visitors' stays, these design features create a multisensory environment that allows them to experience Chinese aesthetics.

Through its brand IP, 'HUALUXE Gathering', exposing the spirit of Chinese traditional arts and culture through the timeless, making hotels stay places and platforms for experiencing and exchanging China's Intangible Cultural Heritage. HUALUXE Beijing Xi'nan offers a variety of cultural activities timed to the 24 solar periods, including the burning of sandalwood incense, sunset tea gatherings, and playing the guzheng instrument. This artistic concept of harmony captures the essence of a new era of inventiveness. HUALUXE Kunming allows visitors to make art using tie-dye techniques and plant rubbing to experience the beauty of nature. HUALUXE Shanghai Changfeng Park offers the opportunity to appreciate beautiful lacquer fan craftsmanship. HUALUXE Xi'an Tanghua offers flaming foil painting, antique incense production, and cloisonné enamelling.

Delighting in the Culinary Treasures of China

HUALUXE is passionate about promoting Chinese hospitality that centres on 'eat' and meet, and they take great care to provide visitors with a high-quality dining experience. Cai Feng Lou, a Chinese restaurant, uses its expertise and respect for Chinese cuisine culture to capture local food trends and combine regional features. It takes inspiration from the concept of 'one meal, one taste' and takes you on a trip through numerous flavours. C ai Feng Lou of HUALUXE Xi'an Tanghua has received the Black Pearl Restaurant One Diamond award for the third year. It includes native features and sets the standard for Xi'an's speciality, Biangbiang noodles while remaining loyal to the heart of classic Cantonese cuisine.

The Xian Yan all-day eating restaurant offers fusions of Chinese and Western cuisine inspired by the four seasons, resulting in a distinctive menu of HUALUXE FUSION cuisine. With themes that capture the beauty of each season, it fits the varying demands of consumers seeking quality and variety of dining options from various ethnic backgrounds.

HUALUXE Hotels and Resorts now operates 20 hotels in Greater China, with 28 more on the way. The HUALUXE brand will continue to grow steadily, expanding into new tourist sites and showcasing Chinese aesthetic lifestyles to worldwide travellers.