greet enters Benelux with sustainable hotel at Brussels Airport

Brussels Airport Welcomes greet's Eco-Friendly Hotel

greet, Accor’s flagship brand for sustainable hospitality, has announced the opening of greet Brussels Airport Zaventem, marking the brand’s first hotel in the Benelux region. Conveniently located just a five-minute drive from Brussels Airport, this 68-room property offers an ideal accommodation option for travellers and visitors to the city.

Launched in 2019, greet is dedicated to redefining the eco-hospitality segment and aims to become the most sustainable hotel brand in the industry. With a focus on affordability and convenience, greet hotels cater to individuals deeply concerned about their environmental impact. Every aspect of the guest experience, from check-in to check-out, emphasizes reducing, reusing, and recycling. The brand embodies the principles of circular hospitality, where sustainability and creativity come together to provide affordable and meaningful stays.

The brand has expanded to include over 35 properties across Europe, featuring hotels in cities like Paris, Berlin, Vienna, Beaune—the birthplace of the brand—and now Brussels. Upcoming openings in popular destinations such as Alicante and Nice will further enhance Greet's status as a fast-growing, sustainable, and innovative hotel brand.

At greet Brussels Airport Zaventem, sustainability blends creativity and a sense of community. Each of the 68 rooms is designed to tell a story, featuring at least three upcycled items, such as mirrors and wardrobes, sourced from reputable second-hand businesses. These elements add character to the rooms and reinforce the hotel’s eco-friendly ethos. The hotel’s commitment to the environment is further demonstrated through partnerships with eco-conscious brands like Dizy, which provides breakfast tables made from sustainable materials, and The Good Stuff Factory, known for its upcycled chairs and communal tables.

Florence Liger-Tourres, Vice President Marketing Economy brands Europe & North Africa at Accor, said: “greet Brussels Airport Zaventem is a fantastic showcase of what the Greet brand stands for - comfortable and affordable hotel stays that feel positively different. As one of the most exciting and pioneering brands in Accor’s extensive portfolio, greet embodies a positive and forward-looking approach to hospitality. As we grow the brand, its relevance and impact will become more significant.”

Embracing local culture is essential to the greet experience. At greet Brussels Airport Zaventem, artists from Atelier Louves decorated the communal spaces with stunning murals, giving the hotel a sense of place and community. In keeping with its commitment to sustainability, the hotel offers a breakfast menu that exclusively features local and regional products, including bread from Le Boulangerie Belge et Bio, and a bar selection showcasing the finest Belgian brews and spirits. Additionally, the uniforms worn by hotel team members are sourced from the Belgian brand Stanley/Stella, renowned for its sustainable practices.

In addition to its eco-friendly services, greet Brussels Airport Zaventem offers practical amenities for travellers. Guests can use up to 50 parking spaces, perfect for those looking to save on airport parking fees. A 24/7 reception ensures that travellers are welcomed at any time. At the same time, a light-snacking menu featuring local delicacies complements the extensive breakfast options, allowing guests to kick-start their day on a sustainable note. Standard double rooms at greet Brussels Airport Zaventem start at €75, while larger super double rooms begin at €80.