Apeejay Surrendra Park Hotels to Expand Flurys Brand

Apeejay Surrendra Park Hotels Limited, a Kolkata-based hospitality group listed in 2023, plans to add 50 new Flurys outlets annually. Flurys, a 96-year-old brand from Park Street in Kolkata, currently has over 80 outlets across India.

By Priyal Dutta 29 May 2024 in Hotel

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The company operates 30 hotels in 20 cities and has 81 restaurants, nightclubs, and bars across its properties

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Flurys Frenzy: Apeejay Surrendra Park Hotels' Growth Spurt

Apeejay Surrendra Park Hotels Limited (ASPHL), a Kolkata-based hospitality group, has big plans for its iconic patisserie, Flurys. The company aims to add 50 new Flurys outlets annually for the next 4-5 years. Flurys, a 96-year-old brand from Park Street in Kolkata, currently has over 80 outlets across India.

In Q4 FY24, the company had a revenue of ₹155 crore, an 8.1% increase year-on-year, and a profit after tax of ₹18 crore, a 72% increase, with 34% margins

Director Vijay Dewan said, "We are currently operating 82 Flurys outlets. Flurys is a heritage brand from Calcutta known for its confections, coffee, and celebrations. We plan to expand to about 100 outlets by the end of the year's first half and then to 120 outlets by the end of this financial year."

Vijay Dewan, Managing Director of Apeejay Surrendra Park Hotels

Dewan emphasized, "In the future, we have a solid plan to add 50 Flurys outlets virtually every year to 350 outlets over the next four to five years. What is significant about the Flurys brand is that it provides for robust growth."

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