New W Hotel in Prague

W Hotels Brings Luxury to Prague 

W Hotels has announced the opening of W Prague, marking the brand’s entry into the Czech Republic and the beginning of a new chapter for the former Grand Hotel Evropa, a historic Art Nouveau-style property. With its signature approach to luxury, W Prague joins recently unveiled European gems like W Rome and W Budapest, reimagining luxury lifestyle hospitality. The hotel harmoniously blends Prague’s rich heritage with modern touches through a combination of unique design, exceptional service, and vibrant culinary offerings and experiences, establishing W Prague as the new social hub of the city.

W Prague is on Wenceslas Square and has updated a historic hotel that has seen many important events and was known for innovation in the 1900s. The hotel features a modern design, making it a great choice for luxury travellers today. It has 161 rooms and suites, including the WOW Bohemia Duplex, the W Lounge, and the Above Rooftop bar, which offers views of the city. All these spaces reflect the rich history and culture of the city.

“As we debut W Prague, we’re not just opening a new hotel – we are breathing new life into one of the city’s most iconic landmarks,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “W Prague fuses the enchanted history of the storied destination with bold, visionary design, creating an experience that both honours the city’s deep cultural legacy and embraces its vibrant, modern energy. This opening is a further representation of W Hotels’ momentum in Europe and beyond, setting a fresh standard for what luxury can mean in the heart of such a beloved city.”

Authentic, Impactful Design

Internationally acclaimed architects Benoy and award-winning global design firm AvroKO’s London Studio, in collaboration with local designer Chapman Taylor, have reimagined one of the city’s most iconic landmarks, drawing inspiration from Prague’s cultural richness and the building’s Art Nouveau roots.   The colour palate utilizes the original tones of the protected heritage building, including natural, earthy hues of yellow, beige, terracotta, dark grey, and a unique green for the stucco decorations.  In conjunction with the meticulous restoration, a new chapter has been created with the addition of a 9-story contemporary elliptical-shaped wing designed by architectural studio DAM. 

Further inspiration came from the magical concept of the ‘Elixir’, symbolizing a blend of tradition and innovation, nature and industry, and reality and fantasy. With Prague often referred to as the ‘City of Gold’, this golden elixir theme is woven throughout the design, from the enchanting façade to the inviting communal areas to the W Hotels totem, guiding guests between the heritage building and contemporary wing.  Adding to this transformative experience is the ‘Fantastical Garden’, inspired by the dreamlike art of Czech artist Alphonse Mucha.  The design incorporates whimsical and escapist elements through both wings, inviting guests on a journey of discovery and wonder. Connecting the heritage building and new wing, the corridor is draped with a unique ‘Fantastical Garden’ faux embroidery by London-based Studio Adam Ellis, inspired by elements of a magical garden.  Guests are transported through the visually stunning passage by various flora and fauna embellishments, including tall grasses, weaving botanicals, hummingbirds, bees, and butterflies, which floral chandeliers created by Preciosa Lighting enhance.

Encapsulating the hotel’s vision of tradition and modernity, the hotel’s 161 guestrooms, including 23 suites, feature striking colours and reflective textures, creating a refined ambience. The E-WOW Suite on the 8^th floor echoes the architecture of the new building whilst embracing Art Nouveau styles, partitioning the room for guests to recharge, entertain, and work. The WOW Bohemia Duplex in the heritage building features restored beams and decorative arch windows, finished in a deep grenache colour palette. An oversized curtain lends a theatrical air, accentuating the suite’s double-height ceilings while creating a sanctuary on the upper floor. Skylights allow natural light into the restored loft-like space, and plaster-finished walls hark back to the building’s illustrious legacy.

Transformational Hotel Artworks and Installations

W Prague features art and glass installations that aim to enhance the guest experience and encourage conversations. Key highlights include the colourful wall art at the Bisou bar and a garden mural by Michael Škapa in the W Lounge Garden. KLIMCHI will also open its first boutique store at W Prague, offering beautiful Bohemian glassware, including a special collection for W Lounge and Minus One. The atrium, restored to showcase details from 1905 and illustrations from 1925, now features a stunning crystal installation by Preciosa Lighting and Pavla Doležalová. This installation represents Bohemian heritage, with handcrafted crystals creating a ‘dripping’ effect that transforms the space.

A Fantastical Culinary Journey

Transforming Prague’s culinary landscape, extraordinary flavours blend tradition with experimentation, offering an unrivalled journey that caters to every mood, day or night.  W Prague invites guests to explore various venues, each offering a unique dining experience. Once the epicentre for Prague socialites in the 1920s, the hotel will see the revival of the iconic Grand Café, partnering with Monaco-based restaurateur Riccardo Giraudi. Le Petit Beefbar at Grand Café is an upscale bistro that breaks from the traditional codes of steakhouses and focuses on sharing concepts with premium and local meats, drawing inspiration from global palettes and recipes.

Located on the ground floor in the contemporary wing, W Lounge is the hotel's social hub, which seamlessly transitions from a tranquil morning retreat to a lively evening hotspot. The inviting and relaxing space with furnishings in soft blues, greens, and terracotta spills out onto an interior terrace – W Lounge Garden – which embraces nature and offers a secret escape from the buzzing city. Guests and locals alike can enjoy shared plates and signature cocktails while the Music Curator, Adriana Mižigárová, sets the tone for the night. In contrast, Bisou offers tranquility and is the ideal space to meet friends, sip, and enjoy coffee, local wines, and champagne. 

Set against the Prague skyline, the Above Rooftop is a seasonal outdoor terrace poised to be the capital’s go-to destination during spring and summer. With refreshing drinks, great food, and curated beats, it offers the perfect combination of relaxation and energy.

Minus One, nestled in the basement, invites guests to discover a variety of immersive experiences as they meander through the space. A premium cocktail scene, curated by award-winning mixologist Jan Šebek, boasts a menu featuring cocktails and a signature selection of reimagined classics. The ambience transitions seamlessly into a performance and lounge venue, where a warm glow radiates from the gold-plastered ceiling and terracotta hues, creating an inviting atmosphere for events and social gatherings. Tucked away, a hidden speakeasy enveloped in floor-to-ceiling drapery offers a secluded haven for those seeking a nightcap in a more intimate setting. Finally, a room adorned with lacquered shelves in a deep forest green and the soft shimmer of the golden ceiling provides an enclave for private tastings.  Each corner of Minus One presents a distinct design narrative, crafting an anthology of sensory delights for the discerning traveller.

An Urban Sanctuary

The AWAY Spa offers a retreat from the busy city. The main feature is the WET pool, which provides a calm oasis for relaxation. Guests can enjoy the thermal suite, which includes a sauna, steam room, whirlpool, and the All Seasons Water Journey, allowing them to experience sensations from all four seasons. The spa has a beauty bar, five treatment rooms, and a couple’s room. It provides various services, including the De-Stress massage, which helps relieve tension and soothe tired muscles with calming scents. For fitness lovers, the FIT gym includes Matrix equipment and Fitness on Demand classes. Guests can also join the local running club to explore the city more easily.