Handwritten Chic: Accor Launches Collection in Saudi Arabia

Accor's Handwritten Line Now Available in Saudi Arabia

Accor has introduced the Handwritten Collection to Saudi Arabia. Founded in January 2023, the Handwritten Collection offers a growing roster of charming and diverse design-led hotels, each with a unique personal touch. It brings together authentic and characterful properties under one international brand.

The  Handwritten Collection Al Baha project was signed at the Future Hospitality Summit in Dubai, marking an agreement between Accor and Al Hilali Trading and Contracting Company. The event was attended by Duncan O’Rourke, Chief Executive Officer of Accor’s Premium, Midscale & Economy Division in the Middle East, Africa & Asia Pacific, and Mr. Mansoor Abdullah Hussein Al Hilali, Founder & Chairman of Al Hilali Trading and Contracting Company.

The Handwritten Collection Al Baha is scheduled to open in 2027. It will be located on the outskirts of Al Baha City, overlooking the Red Sea coast in a mountainous landscape. The hotel will be perched on a clifftop above a 1,100-meter-deep valley and will offer 148 rooms, three dining experiences, banquet facilities, and a ballroom.

Each Handwritten Collection property is more than a place to stay; it is a pleasant and curated space embodying the essence of stylish and inviting homes. It welcomes guests to forge genuine connections with fellow guests and passionate hosts.

Standing as a beacon of individuality, Handwritten Collection's properties welcome guests into a world of charm and personality where each destination's unique character shines through in every detail. Designed for ‘Human Connectors’ - travellers who want to immerse themselves in their surroundings truly - Handwritten Collection has a growing portfolio of 15+ properties operating and 25+ additional addresses currently under development.

This October, the brand will open its first address in the Middle East region.  Located in Istanbul’s Historical Peninsula, just moments from majestic Sultanahmet Square, awe-inspiring Blue Mosque and bustling Grand Bazaar, Levni Istanbul Hotel - Handwritten Collection Türkiye is set to captivate visitors with its Art Deco design and 72 beautifully furnished rooms. Levni Istanbul Hotel - Handwritten Collection draws its design inspiration from the rich heritage of the Ottoman Empire, particularly the artistic brilliance of the "Tulip Era" (Lale Devri). Working closely with local artists, the hotel celebrates the works of Abdulcelil Levni, a prominent Ottoman painter known for his exquisite miniatures. His vibrant interpretations of Ottoman life are echoed throughout the hotel’s interior, blending traditional motifs with modern elegance, creating an immersive cultural experience for guests. Levni Istanbul Hotel - Handwritten Collection reflects the luxury of the "Tulip Era" through design and the sensory experience of the hotel’s shared spaces. The fragrance, carefully selected music, and staff attire all evoke the elegance of the Ottoman Empire’s most artistic period. Guests are welcomed with traditional Ottoman Sherbet and Basil Sherbet, a refreshing nod to the past.

Other properties opening within the region include Hotel Andalucia Maputo – Handwritten Collection, set to open in 2026, located in the heart of Mozambique’s vibrant capital city. The boutique hotel is an institution, born as Hotel Andalucia in the Portuguese colonial period and opened in 1946. Following the renovation, the property will open under the Handwritten flag, with contemporary design from the brutalist architecture and interiors forged with local materials.

Introducing the new brand to the region, Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy brands, Accor, said: “We designed Handwritten Collection to support the growing number of independent hotels in the midscale segment who are keen to leverage the powerful benefits of a leading global hotel group while retaining the unique character they have curated. We are very pleased with the extremely positive response to Handwritten Collection from owners and partners in our first year, and we look forward to exploring many more new opportunities for Handwritten Collection globally.”

Paul Stevens, Accor’s Chief Operating Officer, Premium, Midscale & Economy brands for Middle East and Africa, added: “The launch of Handwritten Collection showcases Accor’s commitment to growth within the collection and boutique segments, an exciting market in the industry which allows for more unique and personalised experiences. Travellers increasingly seek authentic stays and a deeper connection with the locale, which Handwritten Collection sets out to embrace. We look forward to seeing the brand continue to grow across the region, uncovering personal stories and creating personalised stays and memories.”

In addition to offering heartfelt and authentic experiences to guests, the Handwritten Collection is designed with owners in mind. It offers adaptable brand standards, allowing each hotel’s unique identity and charm to shine through. Owners also have access to the power of Accor’s sales and distribution platforms and loyalty program ALL-Accor Live Limitless.