Cheval Collection Joins Global Hotel Alliance

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands this year marks its 20th anniversary, is expanding its award-winning loyalty programme, GHA DISCOVERY, to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection.

Scheduled for integration later this year, Cheval Collection will offer the 26 million members of GHA DISCOVERY benefits such as Member Rates and room upgrades along with the ability to earn and spend DISCOVERY Dollars (D$) – a transparent rewards currency.

Each Cheval Collection residence brings a unique personality, offering apartments for any stay, from brief business trips to extended holidays. Cheval Collection opened its first property in 1981, in Knightsbridge, London and currently owns and operates a portfolio of more than 800 apartments across nine locations in central London, three in Edinburgh and one in Dubai, all of which are within key neighbourhoods.

With an ambitious pipeline for future growth, Cheval Collection remains dedicated to providing its guests with superior service at all its destinations worldwide. “We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travellers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add”, said Chris Hartley, CEO of GHA.