Flagship Debut: Emblems Collection x Lucknam Park
Lucknam Park, currently a country house hotel, will officially join the Emblems Collection in the fourth quarter of 2025. This momentous event will make it the first Emblems property, embodying intimate luxury, unique character, elevated design, and bespoke service. This marks a significant milestone in the Emblems brand’s global journey.
“Emblems Collection is built around the concept of quiet luxury, where true elegance is found in the timeless sense of exclusivity and space. Our focus is on selecting landmark boutique hotels that allow our guests to reconnect with themselves, away from the noise of the world. In a fast-paced world, we value privacy and tranquility, providing an environment where luxury is not loud, but felt deeply. Every Emblems hotel offers a sanctuary – an authentic, personal experience in stunning destinations. This vision resonates deeply with Chloe, whose commitment to craftsmanship and excellence aligns perfectly with our own belief in creating distinctive, intimate luxury that welcomes aesthetic travelers.” — Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems.
“We are truly excited to announce our alliance with Accor and its new, and prestigious, Emblems Collection. The collection’s core values perfectly align with all that Lucknam Park embodies and celebrates: timeless beauty, personalized service and luxury experiences which are personal, storied and sensorial. At Lucknam Park we recognise the importance of welcoming change and progress whilst also protecting our heritage and independence. Joining Emblems Collection will ensure that our award-winning team at Lucknam Park will continue to elevate and offer the same attention to detail and home away from home feeling we have always provided to our much-loved guests, whilst also reaching a wider, global audience.” — Chloe Laskaridis, Member of the owning family of Lucknam Park LTD.
Emblems is Accor’s most exclusive brand, created to build a lasting legacy through unique properties. Emblems focuses on the best locations in the world and aims for small, welcoming hotels that feel like home. This includes distinctive suites and villas, along with personalized service for travellers and local guests. The brand values beauty, artistic skill, and design that reflect the area, making each hotel a cultural landmark and a memorable experience.
Lucknam Park, Emblems Collection will join the Heritage category – celebrating its glorious past while ushering in a new era of contemporary relevance. The property will undergo enhancements that preserve its identity while aligning with the Emblem’s ethos of “Artisans of the Extraordinary” — offering guests an experience where luxury is personal, storied, and sensorial.
“With ten Emblems hotels already signed, we are on track to reach our target of fifteen hotels in development by the end of 2025, effectively doubling our pipeline in just one year. Upcoming properties like the Elatos Resort, Emblems Collection, near Athens, a mountain eco-retreat opening in 2026, and Hotel Bellevue Cortina d’Ampezzo, Emblems Collection, a stunning alpine rebirth in Italy, are just the beginning. Lucknam Park will proudly lead our global journey as the first hotel to open under the Emblems Collection, setting the tone for a new generation of luxury hospitality – curated, character-led, and unmistakably original. Emblems is not just about expanding our footprint, but about creating distinctive, immersive experiences that will redefine the luxury travel landscape.” — Xavier Grange, Chief Development Officer Sofitel Legend, Sofitel, MGallery and Emblems.
Lucknam Park is located just six miles from the UNESCO-listed city of Bath. This countryside retreat embodies classic English charm and boasts several unique features, including a Michelin-starred restaurant, a wellness spa, and an equestrian centre. The estate encompasses 500 acres of landscaped parkland. With 42 rooms and nine cottages, it is a popular choice for travellers seeking a relaxing getaway.
Leave a comment