AirAsia Rewards Players in Exciting Metaverse Collaboration

AirAsia Rewards, the loyalty program of AirAsia MOVE, has partnered with Milk Partners and The Sandbox to launch an innovative metaverse game experience that brings real-world rewards into the digital realm. The newly introduced game, 'MiL.k X BIGGIE Wonderverse,' allows users to earn SAND Tokens, Milk Coins, and AirAsia Points by participating in this metaverse-based game.

The new interactive game is inspired by BIGGIE, the mascot of AirAsia Rewards, and is based on the BIGGIE Wonderland mini-game available on the AirAsia MOVE app. In this game, users must complete tasks by collecting Milk Coins, which serve as in-game assets within the Sandbox metaverse. These Milk Coins can be exchanged for various game assets, including virtual AirAsia points, virtual passports, and virtual boarding passes. Once all tasks are completed, users will receive rewards in the form of Milk Coins, Sand Tokens, and AirAsia points, all of which can be utilized within the AirAsia MOVE ecosystem.

This collaboration is part of MiL.k’s broader strategy to expand its blockchain-based loyalty ecosystem, which already includes partnerships with SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, and others. AirAsia Rewards operates a comprehensive loyalty platform for the AirAsia group, enhancing its travel and lifestyle businesses, including airlines, online travel agents (OTAs), logistics, aviation services, e-commerce, financial services, and more. The Sandbox, a global metaverse platform with over 6 million users, provides a unique space for creating games and generating revenue. AirAsia Rewards and The Sandbox will further enhance MiL.k’s ecosystem through global partnerships.

STATEMENTS

Jungmin Cho, CEO of Milk Partners, said, “Following our successful collaboration event with CU, we are happy to announce the next event with AirAsia rewards. Through this partnership, we are providing a new marketing channel on Metaverse for partners and users. We are expecting to share the fun experience and real benefits.” He added, “We will continue to explore various opportunities with global partners across diverse industries.” 

Nicole Tan, Head of AirAsia rewards, said, “Since announcing our strategic partnership with Milk Partners and The Sandbox in July 2024, we are thrilled to introduce this exciting milestone with the launch of ‘MiL.k X BIGGIE Wonderverse’. This collaboration marks a major step in merging digital and real-world rewards, delivering an engaging experience to our global community. We believe the innovative engagement opportunities in the metaverse will showcase our commitment to delivering a more enhanced points experience for our members. We will continue to work closely with Milk Partners to expand the global rewards ecosystem through The Sandbox and pioneer fresh opportunities in Web3 for users worldwide. ”