Emirates World Makes Debut in Casablanca

Casablanca Welcomes Emirates World 

Emirates has unveiled Emirates World in Morocco, introducing its refreshed travel retail store concept to North Africa for the first time. At 534m², Emirates World Casablanca is the largest store on the Emirates global network, elevating the customer experience and reaffirming the airline’s longstanding commitment to the market.

Located on the central and upscale Franklin Roosevelt Boulevard, Emirates World invites customers to visit for expert travel advice and destination inspiration from the airline’s seasoned consultants or via intelligent technologies.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Adil Al Ghaith, Emirates Senior Vice President of Commercial Operations, Centre, inaugurated the Emirates World store in the presence of His Excellency Alasri Aldhaheri, Ambassador UAE to Morocco. Other distinguished guests and trade and media partners attended the opening ceremony.

Commenting on the milestone, Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said, “The opening of Emirates World in Casablanca comes just three weeks after the inauguration of our first store in Africa, delivering on our promise to enhance the customer journey across our network of 19 cities on the continent.”

He continued, “Our global retail strategy goes beyond a simple transaction and brings our ‘Fly Better’ promise to life through dedicated and personalised services, smart and efficient technologies and hands-on product displays. Emirates World enables us to connect more deeply with our customers, inspiring them to discover more with Emirates.”

Personalised and Dedicated Levels of Service

Emirates World is designed to enrich the customer experience through immersive experiences and personalised touchpoints. Designed in a light and airy colour palette, the concept store evokes the signature inflight look and feel, which is further amplified by the open-plan, lounge-like environment. Nine customer service counters staffed by expert consultants offer a comprehensive range of services, from planning travel itineraries to supporting reservations and ticketing to general enquiries.

The centrepiece at the Casablanca store is the full-size showcase of the Emirates A380 Onboard Lounge experience and the Premium Economy seat display, bringing Emirates' signature product closer to travellers from Morocco. Smart technologies such as the ‘selfie mirror’ snap pictures of travellers against scenic destination backdrops, inspiring customers to explore more. At the same time, self-service kiosks empower customers with a self-service touchpoint, minimising wait time and offering a faster service. 

Underscoring Emirates’ commitment to Morocco

Emirates has been a steadfast partner in Morocco for over two decades in aviation, tourism, and trade. Since its first flight in 2002, Emirates has flown over 3.65 million passengers between Dubai and Casablanca.  

In 2022, Emirates established a codeshare partnership with Royal Air Maroc, offering seamless connectivity to 18 additional domestic points in Morocco, such as Fez, Marrakech, Agadir, Rabat, Tangier, and more. Over 28,600 passengers have travelled via the codeshare partnership in the last year, exploring more with frictionless travel.

Emirates has also created employment opportunities, with over 860 Moroccan nationals currently serving as cabin crew members. This contributes to local job creation and ensures that Moroccan hospitality and culture are represented on a global stage.