Emirates And Real Madrid Define New Standards Of ‘Excellence’ In Latest Campaign

Emirates and Real Madrid's Collaborative Campaign

Two brands come together under a shared standard: excellence. Emirates and Real Madrid have introduced a new campaign that inspires fans to seek excellence and ‘choose better'—both during flights and on the pitch. This initiative features Real Madrid superstars Kylian Mbappé, Jude Bellingham, and Brahim Díaz, along with the Emirates cabin crew, encouraging fans to relish the excitement of sports and travel with brands that represent the same values of excellence, passion, and ambition. 

Opting to ‘fly better’ with Emirates ensures maximum comfort, products, and travel experiences to over 140 destinations through Dubai. Additionally, supporting one of the premier football clubs globally means endorsing a club characterized by excellence and a lasting legacy, both on and off the field. 

Emphasizing the belief that ‘excellence is not a destination, it’s a continuous journey', the advertisement expertly combines vivid imagery from both realms, highlighting compelling similarities in dedication, ambition, and achievements. Emirates and Real Madrid work hand in hand to elevate standards and reshape the definition of 'excellence.'

The campaign is now showcased on Real Madrid and Emirates' social media platforms, including Facebook, Instagram, Twitter, and YouTube. Emirates has proudly partnered with Real Madrid since 2011, becoming the club’s jersey sponsor in 2013. The airline will continue as the Official Main Sponsor of the Spanish club until 2026, marking the longest jersey sponsorship in La Liga history. 

Earlier this year, the airline introduced a unique livery on one of its Boeing 777 planes, showcasing several of the club’s top players like Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez, and Federico Valverde.