Malaysia Airlines Chooses Sabre's PRISM to Boost Travel Experiences

Sabre Corporation, a software and technology provider powering the global travel industry, has announced that Malaysia Airlines, Malaysia’s national carrier, has selected PRISM to power and optimize its corporate segment. By using automated, real-time data insights and trends, PRISM offers advanced data analytics, enabling a more customised travel solution for business customers.

Sabre's PRISM

A global tool with international customers and data sources, PRISM ingests data from more than 5,000 sources internationally with more than 200m individual corporate flight bookings in 2023. PRISM provides insights and analytics, including robust contract profit modelling and performance reporting, along with more than 350 preformatted reports containing thousands of different data configurations.

In addition to being fully hosted on Google Cloud, PRISM now supports weekly data submissions from its data sources. Those opting for the API option will benefit from automated daily data submissions. PRISM offers daily corporate booking trend data, enhanced user analytics driven by Google Cloud’s BigQuery and Looker capabilities, API connections to link to airline CRM systems, and enhanced user tools to streamline sales collaboration with partner airlines and commercial clients.

Celebrating Partnership

“Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers. This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimising and streamlining our sales processes,” said, Ahmad Luqman Mohd Azmi, chief executive officer of Airlines from MAG.

“Airlines around the world rely on PRISM for actionable data and analytics and intuitive on-demand reporting to help maximise the value and profitability of the corporate travel segment,” said Rakesh Narayanan, vice president, Airline Sales and Account Management, Sabre. “By choosing PRISM as its decision support solution for corporate travel, Malaysia Airlines can benefit from powerful global insights and contract optimization, leading to opportunities for improved ROI.”   

With PRISM, airlines gain a comprehensive view of corporate travel while ensuring compliance with GDPR and other global data privacy regulations. It is the only solution that offers a built-in analytics tool, on-demand reporting, and API connectivity.  Additionally, Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and development support. This support ensures accurate and timely data files and enabling custom development support for customers. PRISM ensures competitive corporate account management and enhances the customer experience through better offers based on their unique corporate travel requirements.