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The Brand Finance Report names the best 50 hotels in the world
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The Taj Group of Hotels, the flagship brand of Indian Hotels Company (IHCL), has become the world’s strongest hotel brand on the back of rapid revenue growth. The recognition has been given by a Brand Finance Report called Hotels 50 2024.
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Apart from being the world's strongest brand, Taj Hotels has also been recognised as the world’s second fastest-growing brand, after Sheraton’s Four Points. The brand value of Taj Hotels soared to $545 million, apropos the report.
Meanwhile, Hilton, with a brand value of $11.6 billion, continued to hold its position as the world’s most valuable hotel brand for the ninth consecutive year.
Taj Hotels Honoured
“We are delighted for the iconic brand Taj to be honoured as the World's Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world,” said Puneet Chhatwal, managing director and chief executive officer, IHCL.
This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj,” he added.
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Taj Hotels improved its Brand Strength Index (BSI) score, getting 92.9 out of 100, earning an AAA+ rating, which is the highest brand strength rating awarded by the agency.
“Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation,” the report added.