Under the motto ‘The Power of Transition Lives Here’, high-calibre speakers will once again take to the ITB Berlin Convention stage. ITB Thursday will be accompanied by exciting exhibitor press conferences and a variety of events.
She also visited the Thailand Pavilion, marking the Tourism Authority of Thailand’s 50th anniversary at the event and highlighting the country’s Sustainable Soft Power strategy.
Ahead of its return to this year’s edition of ITB Berlin, Emirates announced the launch of three new Asian destinations – Shenzhen in China (1 July), Da Nang in Vietnam (2 June) and Siem Reap in Cambodia (3 June).
The Cruise and Travel Technology segments were particularly well represented, while exhibitors from Southern Europe, Asia, Africa and the Arab world featured impressive displays.
His leadership was instrumental in successfully navigating the Greek tourism industry through the challenges of the COVID-19 pandemic, ensuring a resilient and robust recovery.
For the first time, UN Tourism convened a high-level summit with 23 different nations' tourism ministers at Messe Berlin, an Affiliate Member of the UN Tourism Organization.
The event was graced by tourism ministers of ten countries, ambassadors, the leadership of various hotels, airlines, destinations, industry stalwarts and international media.
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