Chennai Super Kings Welcomes Etihad Airways To The Front Of Jersey

CSK Flaunts Etihad Airways Partnership on Jersey

Etihad Airways commemorates its successful collaboration with Chennai Super Kings (CSK) by enhancing its logo placement to the ‘front-of-shirt’ position. After serving as Associate Sponsors during the 2024 season, when the Etihad Airways logo was featured on the back of the team jersey, Etihad is elevating its sponsorship by positioning its brand front and centre on the iconic yellow CSK jersey.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead.

“Moving our logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”

KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said: “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide.

“The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”

The 2025 CSK jersey featuring the Etihad logo will be on sale soon.

In 2025, CSK fans can eagerly anticipate ongoing activities at upcoming matches in Chennai. This includes the opportunity to enroll in the Etihad Guest loyalty program to earn Guest Miles, which are redeemable for flights. Additionally, Etihad will distribute the ‘whistles with wings’ shaped like miniature aeroplanes to engage fans further and honour the essence of CSK. Engaging content with CSK players will also be shared across Etihad’s social media platforms.

The Etihad logo will be prominently displayed on the front of the players’ shirts, ensuring visibility for millions of spectators at the stadium and those watching on broadcast channels worldwide.

This partnership underscores Etihad’s commitment to the Indian market by linking 11 cities in India with its hub in Abu Dhabi. Passengers can then continue their journey to various destinations in the Middle East, Africa, Europe, and North America. They also benefit from the complimentary Abu Dhabi Stopover program, which provides a free two-night hotel stay in Abu Dhabi before reaching their final destination.