Singapore Airlines and Mandai Launch 3 Major Initiatives to Power Tourism and Wildlife Conservation

Singapore Airlines and Mandai Roll Out 3-Year Plan to Strengthen Tourism and Wildlife Awareness

The Singapore Airlines (SIA) Group and Mandai Wildlife Group have launched a three-year strategic partnership aimed at supporting inbound tourism, offering enhanced travel experiences, and highlighting the role of wildlife conservation. The collaboration aligns with Singapore’s positioning as a “City in Nature,” with Mandai Wildlife Reserve offering a close-up view of regional biodiversity.

Under this partnership, SIA customers will have access to tailored wildlife experiences, co-branded merchandise, and visitor benefits at Mandai Wildlife Reserve. This includes Singapore’s key wildlife parks, which contribute to conservation efforts in Southeast Asia.

In addition to boosting tourism, the SIA Group will support wildlife conservation logistics by sponsoring air travel and providing transport support. This may involve the relocation of animals between Singapore and accredited wildlife institutions abroad, as well as efforts to return wildlife to native habitats where appropriate.

Vinod Kannan, Senior Vice President of Sales and Marketing at Singapore Airlines, said: “This partnership allows us to offer customers additional travel benefits while also contributing to conservation-focused work in Singapore and beyond. By combining the SIA Group’s international reach with Mandai’s visitor experiences, we aim to broaden Singapore’s appeal as a travel destination.”

Belina Lee, Deputy Chief Executive Officer, Transformation and Growth, at Mandai Wildlife Group, added: “This collaboration brings together two well-known Singapore brands to offer integrated travel and nature-based experiences. Each visit helps support conservation efforts, both in the parks and in the region. Through this partnership, we look forward to offering meaningful ‘Conservation Included’ journeys that combine travel, leisure, and learning.”

Visitors can explore Singapore Zoo, Night Safari, River Wonders, Bird Paradise, and Rainforest Wild Asia, or stay at the Mandai Rainforest Resort by Banyan Tree. Through Pelago, SIA’s travel experiences platform, customers can access various promotions and packages. Co-branded merchandise will also be available on KrisShop and in select Mandai Wildlife Reserve stores.

KrisFlyer members will be able to access early promotions for upcoming indoor attractions like Curiosity Cove and Exploria, which offer interactive environments designed to engage visitors with nature. These new experiences are located within the Mandai Wildlife Reserve’s eastern cluster. Additional benefits for members include bonus miles on ticket purchases via Pelago, redemption options for experiences such as the Colugo Camp — an all-inclusive camping package launching in Q3 2025 — and a mystery gift offer.

To further promote wildlife education, SIA will feature Mandai-related content on its KrisWorld in-flight entertainment system starting August 2025. This includes The Great Migration: First Steps and New Eden, a two-part documentary that details the relocation of birds from Jurong Bird Park to Bird Paradise.