RateGain Appoints Visionary New Senior VP & Business Head

Saba AzimUpdated 1 week Ago1 Mins read106 Views

RateGain has announced the appointment of Ashish Sikka as Senior Vice President and Business Head-UNO.

In this role, Ashish will lead UNO, RateGain’s AI-first suite built to simplify, automate, and optimize hotel operations.

UNO combines RateGain’s Channel Manager, Central Reservation System (CRS), Booking Engine, and VIVA—an AI-powered voice and agentic solution—into a single integrated platform. It supports decision-making, streamlines operations, and facilitates coordination across hotel functions. Since its launch, several hotels have adopted UNO and reported improvements in booking performance and distribution management.

UNO

Ashish will oversee strategy, innovation, and adoption of UNO globally, with a focus on strengthening its AI capabilities and delivering faster, insight-led actions to hotel partners. With over 17 years of experience across strategy, transformation, and leadership, he has previously held key roles at Ecom Express, OYO, Propstack, and Kearney, with cross-market exposure across India, Europe, and Southeast Asia.

This appointment follows RateGain’s recent launch of UNO VIVA, the industry’s first AI-powered voice agent for hotel reservations, reinforcing the company’s continued investment in AI innovation for the travel and hospitality industry.

“Ashish brings a rare blend of strategic foresight and operational excellence, along with a strong understanding of AI-driven business models,” said Bhanu Chopra, Founder and Managing Director, RateGain. “With AI continuing to redefine how the travel industry operates, Ashish’s leadership will accelerate the growth of our UNO platforms—making them smarter, faster, and more effective for our customers globally. We are delighted to welcome him to RateGain.”

“Travel as a category is becoming more personalized, non-discretionary, highly segmented, and digitally led,” said Ashish Sikka, Senior Vice President and Business Head – UNO Platforms, RateGain. “Hotels and travel providers globally need credible SaaS partners who can deliver revenue-maximizing, efficient platforms that offer real competitive advantage. RateGain is uniquely positioned to solve for the traveler journey with its AI-first platforms, and I’m excited to join the team to build and scale these next-generation solutions.”