Primer and HappyEasyGo Join Forces for Regional Growth

Primer Teams Up with HappyEasyGo for Seamless Expansion in Southeast Asia

HappyEasyGo, India’s leading Online Travel Agency (OTA), has entered into a strategic alliance with Primer, a global payments infrastructure provider, to strengthen its regional expansion strategy.

Since its establishment in 2017, HappyEasyGo has rapidly emerged as one of India’s fastest-growing platforms for flight and hotel bookings, catering to thousands of leisure and business travellers daily. This new partnership aims to bolster its market presence and replicate its success across Southeast Asia. By adopting Primer’s advanced infrastructure, HappyEasyGo will be able to integrate with multiple payment processors, manage transaction costs efficiently, and enhance payment performance, thus enabling smooth and successful market entries.

As part of its ambitious growth plan, HappyEasyGo will initially focus on expanding its operations in Singapore and Malaysia, with further plans to enter the markets in Thailand and Indonesia. With Primer’s support, the company aims to extend its reach to Europe and the US.

HappyEasyGo benefits from Primer’s comprehensive payment optimization features, including flexible traffic routing across different processors, retrying failed payments with alternative options, and gaining valuable insights through Primer’s unified payment analytics suite.

By leveraging Primer’s Unified Payments Infrastructure, HappyEasyGo is aligning itself with other travel industry innovators, such as Pelago, Love Holidays, and GetYourGuide, to accelerate its market expansion and transform payments into a growth driver.