APPOINTMENT
The Mahindra Group has announced the appointment of Asha Kharga, as Chief Customer Officer of Mahindra Holidays & Resorts India, effective from July 1st, 2025.
Asha holds over 28 years of experience in the customer service domain, having being recognised for her strategic thinking, creative excellence, and ability to harbour consumer insights.
Her leadership will play a significant role in spearheading the MHRIL’s brand transformation, elevating the guest experience, and improving marketing strategy as the company plans to doubles its resort footprint and elevates its offerings to meet the changing dynamics of the leisure travel industry.
Commenting on the appointment, Anish Shah, Group CEO & MD, Mahindra Group, said, “Asha’s expertise will be key to leveraging the potential of Mahindra Holidays, as we seek to transform and significantly grow the business. Her strength in aligning brand vision with customer experiences will be valuable for the business. This move is consistent with the Group’s philosophy to place strong leaders in areas of meaningful value creation.”
Manoj Bhat, MD & CEO, MHRIL, added, “We are delighted to welcome Asha to our leadership team. We have ambitious plans as we expand our resort footprint to 10,000 keys by 2030. Our focus is on premium offerings, and we wanted a seasoned leader with the expertise to align brand vision with exceptional experiences. Her appointment will accelerate building a business that meets the changing needs of leisure travellers”.
Expressing her excitement for the role, Asha Kharga said, “I’m eager to contribute to the next chapter by focusing on the emotional, experiential, and cultural aspects that define our hospitality offerings. As the business grows, our greatest differentiator will not just be our presence, but how we make people feel when they stay with us. I look forward to working together with the incredible team at MHRIL.”
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