Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”

Mbappé Mania: Soccer Star Fronts Accor Campaign

What if being greeted like a world-renowned celebrity wherever you are in the globe constituted the ultimate in hospitality? This is now a reality rather than just a promise thanks to ALL Accor, Accor’s booking platform and reward program. Kylian Mbappé is the face of the brand’s new campaign, “Don’t be a Guest, be a Guest Star,” which was unveiled recently.

A catalyst for memorable experiences

 

 

“ALL Accor is far more than just a booking platform, it’s a true experience catalyst, powered by an ambitious loyalty programme that turns every stay into a memorable moment. With over 100 million members, it stands as one of the most engaging programmes globally – a testament to its ability to foster loyalty and inspire. With ALL Accor, travelers – whether it’s Kylian Mbappé or everyday adventurers – are guaranteed special attention, without distinction, to enjoy a truly exceptional experience throughout their journey, from booking to post-stay.”-Alix Boulnois, Chief Commercial, Digital & Tech Officer, Accor

DON’T BE A GUEST, BE A GUEST STAR

ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star”, sets a playful tone. Conceived with creative input from Ogilvy agency, the film features Kylian Mbappé arriving at a hotel at the same time as other guests, prompting the staff to face a light-hearted dilemma: who should they welcome first? The scene quickly reveals the core message – with ALL Accor, every guest is treated like a guest star. Whether a global icon or an everyday traveller, each guest benefits from the same thoughtful attention and tailor-made service, designed to meet their unique needs and desires.

Spanning brands such as Sofitel, Fairmont, Rixos, ibis and Novotel, the campaign showcases a hospitality experience crafted with precision: from preserving guests’ privacy and arranging private boat excursions, to spa relaxation or exclusive behind-the-scenes access to hotel kitchens – every detail is curated to exceed expectations.

“What I love about this campaign is its simplicity: everyone deserves to feel special. We all deserve unique moments, no matter who we are or where we come from. My relationship with ALL Accor isn’t just a partnership, it’s an ongoing story built on shared values: high standards, mutual respect, and a genuine drive to do things right.” Kylian Mbappé

Launching across key markets (France, the United Kingdom, Germany, Australia, Brazil, China) from June 12, 2025, this new ALL Accor campaign will be rolled out as part of a full 360° activation. The campaign will include a hero film and visuals, promoted via social media, video-on-demand (VOD) advertising over two months, and digital out-of-home (DOOH) placements in airports for one month.

The campaign will also be amplified through an influencer activation: five handpicked content creators were added to Kylian Mbappé’s “Close Friends” list on Instagram, giving them exclusive access to behind-the-scenes content via private Stories. One of them will be invited to experience life as a true “Guest Star”, through a tailor-made trip filled with personalized services and curated attention to every detail.