ITB Berlin 2025 – Day 2: Fresh Impetus For The Travel Industry

Under the motto ‘The Power of Transition lives here’, today’s ITB Berlin Convention will once again focus on the transformation of the industry. Top-class speakers from companies such as Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI and Ryanair will discuss the key challenges and opportunities of a changing market.

ITB Berlin Morning Briefing with Lea Jordan

Lea Jordan, member of the ITB Berlin Convention Board of Experts and co-founder of techtalk.travel, gives an overview of the key themes and trends of the ITB Berlin Convention. She also takes a look at the highlights and the most exciting speakers.

NEWS & INSIGHTS

Albania inspires all the senses

ITB Berlin 2025 opened on Monday evening with a gala by the host country Albania. With more than 5,800 exhibitors from 170 countries and attendance expected to reach the 100,000 mark, ITB Berlin is the world’ largest travel trade show. Despite the geopolitical and economic challenges after business slowed due to the pandemic, the tourism industry is on a stable growth trajectory.

How women in leadership roles are driving the tourism industry forward

At a Travel Industry Club panel discussion at ITB Berlin, experts emphasised the value of diverse teams. They encouraged women to take on leadership roles in the tourism industry.

First publication: The GTBI – new industry indicator for tourism purchasing

The Global Travel Buyer Index (GTBI) is the industry indicator for tourism purchasing. The results provide valuable insights into the market situation and trends.

The FTI bankruptcy has changed the market: Travel agencies and package holidays are back

Organisers and distributors see a growing demand for higher-quality products, a desire for better advice in advance and a trend towards crisis-proof package holidays.