VisitCzechia Promotes its Diverse Tourism Offerings at ATM 2025

CzechTourism, in collaboration with the Embassy of the Czech Republic in the UAE, participated in the 32nd edition of the Arabian Travel Market (ATM). A delegation of eight Czech partners represented the destination and showcased its latest tourism offerings to the Middle East travel trade.

CzechTourism

This year, CzechTourism aimed to elevate Czechia as a premier destination for the Middle East region, targeting families, experiential travelers, MICE attendees and leisure enthusiasts. During the event, CzechTourism aimed to engage in meaningful discussions and networking sessions with top tour operators, airlines, media representatives and key stakeholders from the travel industry. These interactions focused on exploring cooperation and collaboration opportunities to enhance the promotion of Czechia in the Middle East.

At the booth, visitors interacted with Czechia’s private sector partners and discovered the diverse tourism experiences the country has to offer. From serene wellness retreats and immersive cultural journeys to gourmet gastronomy - bolstered by Czechia’s rising prominence in the Michelin Guide 2025 and premium stays, the country continues to captivate travellers across various interests.

H.E. Mr. Josef Koutský - Ambassador Extraordinary and Plenipotentiary of the Czech Republic to the United Arab Emirates, said, ”The participation of Czechia at ATM reflects the deepening ties between Czechia and the United Arab Emirates. We are proud to present the diversity and richness of our country’s tourism and culture on this prominent platform. I look forward to seeing further collaborations that inspire greater cultural exchange and strengthen the bonds between our nations.”

Barbara Andelová, International Marketing Manager - New Markets, CzechTourism, said, “We are delighted to continue our participation at the Arabian Travel Market and deepen our engagement with the Middle East travel trade. The launch of Etihad Airways’ direct flights to Prague from June 2025, coupled with Czechia’s rising presence in the Michelin Guide, reinforces our position as a premium destination. Together with our trusted partners, we look forward to welcoming travellers with unforgettable experiences and building lasting collaborations across the region.”

G.B. Srithar, Global Head – VFS Global - Tourism Services, said, "At VFS Global, we are happy to collaborate with Czechia to help promote their immersive and meaningful travel experiences to the Middle Eastern audiences. We seek to  empower tourism happiness by connecting travellers with inspiring destinations and supporting our partners in showcasing their unique offerings. ATM continues to be a valuable platform to foster these partnerships and strengthen Czechia’s visibility among Middle Eastern travellers. I look forward to engaging with the travel trade partner fraternity at ATM."

CzechTourism highlighted a diverse array of Czech suppliers and their offerings, ranging from luxury accommodations, wellness facilities & unique experiential activities. Visitors coming to the #VisitCzechia pavilion discovered the country’s rich cultural heritage, picturesque landscapes and vibrant tourism experiences. CzechTourism also engaged with Middle East partners and built strategic alliances with tour operators and regional airlines to further strengthen connectivity and travel interest in the destination.