Virgin Australia Partners with Sabre to Pioneer Airline Retailing

Sabre Corporation and Virgin Australia have announced a partnership to modernize the airline’s retailing capabilities through the phased implementation of SabreMosaicTM, the revolutionary AI-driven platform built to transform airline retailing. This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies’ commitment to innovation and industry leadership, as well as the airline’s aim to be an early mover in the industry transition to offer-and-order based modern retailing.

A Strategic Partnership

“Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, chief commercial officer, Sabre Travel Solutions. “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.”

“We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, chief information officer of Virgin Australia. “This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.”

“Virgin Australia along with other airlines has been a pivotal and consistent contributor to the development of the SabreMosaic platform,” said Garry Wiseman, chief product and technology officer, Sabre Travel Solutions. “Virgin Australia’s insights have been instrumental in refining the scope and functionality of SabreMosaic. This demonstrates Sabre’s commitment to ensuring that its approach to Offer and Order evolution meets the real-world needs of airlines.”

Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment throughout the evolution to a full Offer and Order environment. Virgin Australia’s transition to SabreMosaic will entail the adoption of more than 40 products across the retailing lifecycle, delivered through a phased approach over the next few years. Virgin Australia, already a comprehensive user of Sabre technologies and commercial planning products, will begin to integrate the SabreMosaic platform to further enhance its retailing strategy. The implementation of SabreMosaic Air Price IQ™ and SabreMosaic Ancillary IQ™, part of the Offer Management suite, has already begun setting the stage for a transformative retailing experience.

Virgin Australia and Sabre have also extended their current airline IT and GDS agreements. The expanded, long-term distribution agreement helps ensure the continued distribution of Virgin Australia’s traditional EDIFACT content, as well as its future New Distribution Capability (NDC) content, to Sabre’s global network of travel buyers. On the airline IT side, Virgin Australia will continue to rely on SabreSonic PSS and related solutions throughout its journey to an Offer and Order environment.

Retailing Solutions

The SabreMosaic product suites are structured around the end-to-end travel lifecycle incorporating solutions across Offer, Order, Settle, and Deliver. The platform includes Passenger Reservation Systems (PSS) agnostic capabilities in each of these foundational domains:

• Offer: Offer Optimization and Construction products use the power of AI to enable airlines to create dynamic, personalized offers including ancillary and third-party content while optimizing pricing based on real-time traveler insights. 
• Order: Order Management products ensure simplified processing and fulfillment, allowing airlines to manage complex transactions and navigate a hybrid world of Passenger Name Records (PNR) and Orders. 
• Settlement: Payment products navigate the complexities of the global payments landscape, facilitate accurate and efficient settlement processes, and simplify the handling of transactions. 
• Delivery: Delivery and Disruption Management products manage the delivery of services and experiences, ensuring smooth and personalized interactions throughout the traveler’s journey.

Powered by Google’s industry leading AI capabilities, SabreMosaic also includes a complete Data Intelligence toolkit that harnesses the power of emerging technologies to help airlines make better, data-driven decisions.