Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories

The UN Tourism organization has officially welcomed Vienna as the latest International Network of Sustainable Tourism Observatories (INSTO) member. This addition means that Vienna joins a worldwide alliance of 46 destinations committed to assessing the economic, environmental, and social effects of tourism at the local level.

“We warmly welcome Vienna to the INSTO network,” said Zurab Pololikashvili, Secretary-General of UN Tourism.

“By joining this global initiative This commitment to sustainability bringing value not only to individual businesses but significantly enhancing the well-being of the entire destination.”

Norbert Kettner, CEO of Vienna Tourist Board, added: “Through the Sustainable Tourism Observatory, Vienna fosters dialogue, innovation and collective stewardship to co-create sustainable destination development, ensuring tourism enhances the quality of life for all, while preserving Vienna’s unique cultural and natural resources.”

Vienna’s acceptance into INSTO coincides strategically with the launch of its comprehensive Visitor Economy Strategy, a model for integrating sustainability into long-term tourism planning. This holistic approach balances the needs of residents and visitors, responsibly manages natural resources, and prioritizes quality of life. Vienna explicitly recognizes that sustainable tourism involves growth that enhances rather than compromises its identity.

The creation of the Sustainable Tourism Observatory is crucial for executing Vienna's Visitor Economy Strategy. It aligns with the city's wider goals detailed in the Smart Climate City Strategy and the Vienna 2030—Economy and Innovation strategy. By establishing the Sustainable Tourism Observatory, Vienna emphasizes its dedication to accountability and leadership in sustainability, greatly boosting its local and international image as a sustainable and innovative travel destination.