Thailand Tourism Festival 2025 Showcases ‘5 Must-Do’ and Carbon Neutral Goals

Thailand Tourism Festival 2025

The 43rd Thailand Tourism Festival 2025, organized by the Tourism Authority of Thailand (TAT), will be held from March 26 to 30, running daily from 10:00 to 21:00 at the Queen Sirikit National Convention Center. Entry is free.

This year’s festival features tourism products and services themed “5 Must-Do Experiences in Thailand, " while promoting the idea of Carbon Neutral Tourism, as part of the “Amazing Thailand Grand Tourism & Sport Year 2025.”

Ms. Thapanee Kiatphaibool, the TAT Governor, highlighted that this festival is among this year’s Grand Festivities, aimed at inspiring travel, creating unforgettable moments, and providing immediate joy, all while promoting domestic tourism year-round. TAT anticipates around 130,000 visitors over the five-day festival, with an expected reach of 45 million impressions.

In line with Thailand’s sustainable tourism strategy, the Governor added, “Now in its third year, TAT continues to uphold its core mission of promoting sustainable tourism. The festival includes the ‘Zero Waste to Landfills’ initiative, with 14 designated waste-sorting points across the venue to minimise landfill waste. All waste will be properly separated and disposed of, with an ambitious target to keep unsorted waste below 10%—reflecting TAT’s commitment to making tourism a true force for sustainability.”

To enhance the event’s low-impact strategy, we recommend using public transportation options such as the MRT (Queen Sirikit National Convention Center Station), taxis at the G Floor Lakeside entrance, and bus route 136. Visitors should also consider downloading the Amazing Thailand mobile app, which includes a 3D map of the venue and AR navigation for convenient exploration. The app additionally offers a complete schedule of main stage events and personalized notifications for attendees.

The festival showcases attractions spread across nine key activity zones, comprising five regional village areas and four themed highlight zones, providing an immersive journey through Thailand’s cultural and travel scene. Attendees can explore iconic landmarks, picturesque photo spots, local delicacies and products, innovative travel exhibits, cultural and modern performances, as well as interactive workshops and DIY projects.

Zone 1: Amazing Thailand

Marking its 65th anniversary, TAT presents an immersive exhibition featuring a TeamLab-style installation and a dynamic 3D video wall. Highlights include a retro photo experience at the Chayanitikorn Studio, coffee at the Amazing Coffee Corner, the Osotho Magazine photo exhibition, and sustainable shopping at eco-friendly Flea Market stalls.

Visitors can engage in workshops focused on sustainability, attend discussions led by travel creatives, and gather travel information at the 1672 Travel Buddy counter. Souvenir redemption is offered through the Art Toy Journey Collection by collecting stamps—one for every 100 Baht spent—with event passports that are limited to 100 each day. Live entertainment includes DICE, the cast from GELBOYS: Unspoken Feelings, and a fan session featuring the lead actors from RESET.

Zone 2: Eastern Village

This zone showcases the eastern region’s diversity. It features Butterfly Kingdom from Pang Sida and Ta Phraya National Parks in Sa Kaeo, the iconic 2-metre “Nong Moo Deng” (bouncy pygmy hippo), and Bang Pu’s seagull-viewing point.

More than 50 food stalls offer specialities like Rayong and Chanthaburi durian, crispy noodles with Marian plum, bamboo sticky rice shots, mantis shrimp noodles, and pork curry with chamuang. Visitors can enjoy DIY crafts, live music, cartoon mascots, cabaret and Tiffany’s performances, and puppet shows.

Zone 3: Central Village

This zone recreates Hua Lamphong Railway Station, the SRT Royal Blossom train, and Mrigadayavan Palace, offering vintage photo ops. The “Million Market” walking street serves favourites like Boonlert’s roast pork noodles, Mae Lek’s khao chae, and Mae Thiam’s golden rolls.

A nostalgic street food area offers giant rice crackers, sweet potato balls, and rocket soda. Performances include Sornram Nampech, Keng Tachaya, Koh Mr. Saxman, Suntaraporn ballroom, and 1970s-inspired music.

Zone 4: Northern Village

Set in a Modern Lanna-style atmosphere, this zone features a giant LED screen, a 3D animation of “Nong Ava” tiger cup of Chiang Mai Night Safari, the Blue Cave in Tak, and Chiang Mai’s Songkran celebration. Culinary highlights include Nam Ngiao curry noodles, Khao Hor Sao Laplae, and Khao Perb.

The “Ministry of Happiness” offers drinks under the “365 DAYS COFFEE AT NORTH” theme. Relaxation options include treatments from Sappaya Spa (Mae Hong Son) and Sira Spa (Chiang Mai). Performers include John Nattachot, Better Weather, and students from northern dramatic arts colleges.

Zone 5: Southern Village

This zone celebrates southern culture with icons like the pink dolphin mascot, Surin Circle, Yaring Palace, and vibrant arches inspired by batik, pateh, and Nora-style art. At “Lard Roy Pae”, enjoy southern favourites including Betong chicken rice, grilled pork from Trang, GI-certified oysters, Esan teh tarik and roti, and Bara Roti.

The “Lard Craft…Long Lae Ta” zone offers DIY activities using local materials, while “Lard Klai Sen” provides traditional southern massage. Evening shows held daily from 18.00 to 19.00, including the UNESCO-listed Nora dance, the Tarik dance, and the lively Ram Wong Wian Krok.

Zone 6: Northeastern Village

Showcasing 20 Isan provinces under the theme “Isan Traditions: The Path of Faith,” the zone features a seven-metre incense tree inspired by Chaiyaphum’s Boon Duen Sib festival, Yasothon’s rice garlands, and Loei’s Phi Ta Khon masks.

In “Mong Zaep Nua”, over 40 vendors offer regional dishes like Jaew Hon hot pot, fermented sausage, Mee Kratok, and snacks like fried sour pork and black curry noodles. The “Mong Hed Sud Fai Mue” area features art therapy workshops, while “Isan Muan Suen” showcases luk thung music and cultural performances.

Zone 7: TAT Partners and Travel Mall

This area highlights the main partners of the TAT, such as DASTA, EGAT, the Ministry of Culture, the Thai Chamber of Commerce, Thailand Post, the Tourist Police, PTT, NARIT, and the State Railway of Thailand. Additionally, visitors can explore travel deals and packages offered by eight tourism organizations at the TAT Travel Mall, including the Tourism Council of Thailand and the Thai Ecotourism and Adventure Travel Association.

Zone 8: Main Stage

The Main Stage features a dynamic mix of music and cultural performances by top Thai artists such as Sornram Nampetch, Kantong Thungngoen, MEAN, ASIA 7, Earth Patravee, Renissara, Wangkangeng, Tai Orathai, Ryal Kajbandit, Aom-Aem Phetbanpaeng, Monica, Belle Warisara, Dokaor Thungthong, Ponchet, Peck Palitchoke, Suntaraporn, Goldred, Tao Phusilp, and Lek Ratchames. Fan meetings with Gulf Kanawut and Baifern Pimchanok add to the excitement.

The stage will feature cultural and contemporary performances, the Miss Thailand Tourism Festival pageant, fashion shows, lucky draws, and celebrity pair appearances such as Freen-Becky, Kimmon-Copter, and Billy-Babe. DJs Matoom and Bookko will maintain a vibrant atmosphere during the event.

Zone 9: Sustainable Tourism Goals

This zone highlights Thailand’s commitment to sustainability and net-zero carbon tourism. A centrepiece is the striking sculpture of a Bryde’s whale created by artist Wishulada from over 90 kilograms of plastic waste—offering a poignant statement on environmental responsibility.

The zone features the Green Playground, which maps low-carbon destinations, and TAT ECO PARK, which promotes sustainable travel. The programme concludes with a performance by Serious Bacon and a sustainability talk by Kong GREEN GREEN.